• Business Name (required)

    Email Address (required)

    I am interested in:
     Advertising On-Hold
     Music On-Hold
     In-Business Music
     In-Business Messaging
     Voice Mail/IVR Recordings
     Video Signage
     Media Buying

    Name (required)

    Phone Number (required)

    Message







  • To close this panel, click the Λ below this text.
  •  
  •  
  • Home
  • /On-Hold Concepts: Blog

Stuck On The Tarmac

Denver is everything I heard it would be. Start with the awe-inspiring majesty of the Rocky Mountains. Add to that a boundless sky that stretches to the edge of forever. And, don’t forget about the number of people with an affinity towards a recently legalized, aromatic hobby that fuels late-night runs to the store for Doritos. My daughter was participating in a national softball tournament in Denver, so I flew in for a couple of days to enjoy watching her compete against some of the best high school athletes in the country.

It was a textbook perfect trip. Right up until my return flight.

High winds delayed the incoming flight by 30 minutes, which delayed our boarding for 30 minutes after their arrival. After we boarded the aircraft, the flight attendants closed the door in preparation for take-off. The plane didn’t move. We sat there at the gate for an additional 30 minutes. Our excitement at pushing back from the gate and taxiing toward the runway was short-lived. We sat on the tarmac for another hour. Just sitting there. Waiting. You can imagine how frustrating the situation was. And, wait until I tell you how the airline handled it…

Perfectly.

The gate staff, flight attendants, and pilot communicated with us regularly. Every passenger was well informed, knew what was happening, and what to expect. This communication continued throughout our entire holding pattern. Wi-Fi was enabled so people could be productive during the wait. Entertainment channels were opened to turn the time spent waiting into a more enjoyable experience. The similarity between the service we received during this delay and the level of service provided by On-Hold Concepts was striking.

Our approach to on-hold advertising follows those same tenets to ensure each caller is communicated with while on hold, is well informed, and knows what to expect when a representative returns to their call. To lessen the perceived wait and to make the time more productive, we strive to take a creative and entertaining approach with advertising messages to make your caller’s time spent on hold a more enjoyable experience.

I know the airline handled this situation well because of the results. When we reached the gate, they asked everyone to remain seated except those hurrying to make connecting flights. For the first time in my flying experience, everyone remained seated; except for those hurrying to make their connection. Conversations were cordial with those who remained and encouraging toward those rushing off for their next flight.

Weary travelers, forced to wait, do so without extra frustration and a side order of anger. Instead, they respond positively. This happened on the plane back from Denver. It also happens while callers wait on hold listening to advertising provided by On-Hold Concepts.

Communication. Entertainment. Productivity.

These three ingredients work – on the tarmac and while your callers wait on hold.

Just another reason you need to put US on hold.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

H.O.L.D. Please.

Hold On, I’m Coming,’ by Sam & Dave is one of my favorite oldies.  It was blaring from my car stereo on the way to work.  That experience was able to pull my focus off of the gridlock that greeted me on my commute and sent me walking into the office to start my day with a smile.  As I was singing along, it wasn’t lost on me that I am in the ‘hold’ business.  Our specialty is making the most of the moments between you telling a caller, ‘Hold On,’ and ‘I’m Coming (Back).’

Advertising to callers placed on hold provides you with the opportunity to positively connect with current and potential customers.  Here are four guidelines to assist you in crafting advertising messages for a caller you put on H.O.L.D.

H – Highlight One Topic per Message

Creating a single message with a list of all the products and services you offer is easy to write. But, all of that information is difficult to retain.  Focus on one product or one service. Go into detail.  Share the benefits with them.  Single-subject messaging will make your on-hold advertising more effective.

O – Offer a Different Approach

Businesses tend to fall into a predictable, repetitive pattern with their on-hold advertising.  That’s why it is easy to tune them out.  Try a different approach with some of the messages in your on-hold advertising campaign.  Sharing a personal experience from a satisfied customer is a good place to start.  Or, try presenting your services from the perspective of a beloved pet.  A little creativity will go a long way in helping your callers learn more about your business.

L – Listen to the Product

Understanding the customer experience is key to maximizing store traffic, increasing sales, and improving customer retention rates. This is why data gathered by secret shoppers is so vital. It validates whether or not corporate decisions enhance or detract from the customer experience. It also works in developing effective advertising to callers placed on hold; ensuring that your image is reinforced with every call.  Call your business.  Get placed on hold. Listen and learn.

D – Determine to Maximize Their Time

A potential customer has taken the time to call you.  It is their time.  Your on-hold advertising messages should focus on their needs, from their perspective, in such a way that using your product or service would be for their benefit.  It’s not the time to focus on you, your history, pedigree, or education.  It is their time. Focus on them.

Positive contact with current and potential customers is the lifeblood of successful businesses like yours.  These four guidelines will help you develop effective advertising messages to your callers placed on hold.  Remember to Highlight one subject per message and be willing to Offer a different approach each time – variety is your friend.  Take the time to call your business and actually Listen to the product to ensure the caller’s experience matches what you intended, and always Determine to maximize their time on hold by focusing on their needs.

This is truly the best way to pull a caller’s focus off the gridlock associated with being placed on hold and send them off to the next available representative with a smile.

Tom McTee, Super-Genius
On-Hold Concepts, Inc
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Oh, No. Not Again!

Just when you were tired of hearing about it again, here we are talking about it again.  The Cleveland Cavaliers and the Golden State Warriors are in the NBA Finals. AGAIN. Not to mention LeBron James is participating in the NBA finals for the eighth consecutive year.  Nobody has ever done that.  Not Magic. Not Bird. Not even Michael Jordan.  Whether you are a fan of LeBron or not is irrelevant.  That is an amazing achievement.

But, as I write about this event, I’m somehow struck by the fact that I’ve done this before. Sitting at the keyboard pondering the outcome of Warriors vs Cavs to determine who will be the champions of this NBA season.  Looking for an angle; a wrinkle, a way to connect with the repetitive nature of this four-year cycle of ‘lather, rinse, repeat’ that has become commonplace for the NBA in the month of June.

After careful consideration, I have figured it out and can definitively point to the reason behind this fourth iteration of Steph Curry vs. LeBron James.  No, it’s not a conspiracy and there is no one to blame.

There are two.

The Houston Rockets and the Boston Celtics.

In Game 7 of The Western Conference finals, the Rockets were leading by as many as 15 in the first half. Then, they proceeded to miss 27 consecutive 3-point attempts on which the Warriors capitalized.  It was a similar story in the East. Celtics had won the first two games of the series.  Then, they won the pivotal game 5 match-up taking a commanding 3-2 lead in the series.  The Celtics left the door open for the Cavs who came back and took Game 6. In the final game, when everything is on the line, Boston answered with their worst offensive effort of the post season.  Warriors and Cavaliers both win and advance to the finals.

And so, here we are again; hearing the same old song playing repetitively to an increasingly disinterested audience. They are craving something new – something fresh and creative.

Oh, I’m not talking about the NBA any more.  I was referring to your on-hold program which you haven’t updated in forever.

The same message heard over and over again goes through three stages.   It is intriguing the first time around – it captures your attention.  Left unchanged, each time it is heard subsequently, the repetitive message has the opposite effect – it becomes an irritant. Then, the final stage is when the message has achieved the saturation point where each time it is heard, the message is simply ignored – it has exhausted its effectiveness.

The ‘check engine’ light on your car is a perfect example. (How long has that light been on, anyway?)

You know how important every call is to your business. When you place a caller on hold you don’t want the message they hear to be an irritant and you sure don’t want your valuable information to be ignored.  The best way to keep your message intriguing is to change it regularly.  And, by the way, you don’t have to write all new content each and every time for your on-hold advertising program to be effective.

Sometimes a different approach is all it takes.

Which is what is so puzzling about the Rocket’s performance in Game 7.  After their 10th, 15th, and 20th consecutive missed 3-pointer, I thought, ‘Maybe you should try something different.’ But, they didn’t alter their approach and the results remained the same.

Don’t make a similar mistake with your on hold advertising. Be willing to make the change and reap the benefits.  After all, the last thing you want to hear when you place a caller on hold is the same thing I said when I heard about Warriors vs. Cavaliers, version 4.0.

‘Oh, no. Not again!’

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Red is the New Orange

Home ownership is a wonderful thing.  Except for when your dishwasher stops working, introducing your hardwood floors to the wonders of warm soapy water for a long period of time.  After turning off the water and the electricity to the area, I muscled the old unit out from under the counter to reveal the moist floor boards and the family of spiders who have taken residence back there.  While the area was drying out, I figured this would be the perfect time for a quick run to the Home Warehouse Shopping Mecca to purchase a new one.

It was not quick.

The experience started out great.  It seemed like an army of people were welcoming me into the store.  In the appliance department, the sales person was helping another couple.  While I waited, I began looking at the different dishwasher options to expedite the process.  After about 15 minutes, I was ready to make a purchase.  I looked over to the sales person who was still engaged with the other couple.  After another 10 minutes I started wandering to different areas in the department in hopes of at least making eye contact with the sales rep.  Never happened. 10 minutes later I looked for another rep who might help me.  Every employee I saw was hustling to a different department.  No eye-contact.  No assistance offered. No kidding.

From the reviews I read after the fact, this lack of customer service was frustratingly normal for this establishment.  I know what you’re thinking, ‘Orange aprons?’  Nope.  It was the one with the red vests.

After another 15 minutes, I heard the sales person wrap up with the couple.  ‘Excellent!’ I thought, and was looking forward to finally making this purchase.  As the couple walked away, the sales person began walking toward me – but still made no effort to connect with me.  Instead, he yelled to a co-worker, ‘Alright, I’m off to lunch.’ No eye contact with me, no conversation.  No hand-off to another employee.   He blew past me like an off-leash dog chasing a squirrel.

No customer likes to be ignored.

Although this burned my bacon, I began thinking this is the same way many businesses treat their callers placed on hold.  They smile and wave at you with their Radio and TV commercials.  The same smiling faces are printed on the mailer inviting you to contact them.  The campaign works, you take them up on their invitation to, ‘Experience the Difference.’  But in actuality the difference is that the experience you were promised is not what was delivered.  You call them and end up waiting on hold; in silence.

Talk about being ignored!

They have taken the time to call you.  This is the moment to give that potential customer, your captive audience, your undivided attention.  It is the shining moment where a clear hand-off can be made between your external marketing efforts and your on-hold advertising program.  Advertising to callers placed on hold – at least at our company – is designed to do exactly what is necessary at this stage of the customer relationship-building cycle: Engage each caller with a creative, entertaining, and informative program.  It’s a chance to reinforce your brand with each caller placed on hold.  After all, it’s just not polite nor is it good business to just walk away and leave a customer frustrated and unattended.

As a potential customer, they may end up treating you the same way.

This is why you put US on hold.

At On-Hold Concepts, we specialize in helping you connect with every caller placed on hold. We make sure your hand-offs are smooth, your image is reinforced, and your callers are better informed and ready to do business with you when you return to their call.  It’s what we do best.

The icing on the cake of my shopping experience at the Red Vest Emporium was the co-worker that I mentioned earlier witnessed my experience.  Unfortunately, he did not work in the appliance area.  He looked at me briefly, shrugged and walked over to his department.

Me? I shrugged and walked out of the store, determined to wait for the Memorial Day Sale at Sears.

Tom McTee, Super Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Draft Dodgers

Rookie Mini-Camps are starting. The dust is finally settling around the hoopla known as the NFL Draft.  The ‘Chicken Littles’ of the NFL-World spent most of the pre-draft festivities shouting about the impending doom for each of the 32 Franchises.  Multitudes of Mock Drafts by ‘experts’ let you know EXACTLY which player should be taken by which team, in what round, and why.

These are the same experts who said Heisman Trophy winner Robert Griffin III should be taken with the first overall pick in 2012 (he actually was the 2nd pick) and also mocked the Seattle Seahawks for drafting quarterback Russell Wilson in the third round who everybody KNOWS is too short to play the position.

I have to admit, for the most part, the predictions made by the experts regarding the draft are pretty accurate.  NFL franchises stick to the script and draft the player they are supposed to draft when they are supposed to draft them.

Except for the Seattle Seahawks.

Coach Pete Carroll and General Manager John Schneider have a refreshingly unpredictable approach to the NFL Draft. So much so that whenever they are on the clock, you have to tune in just to see what they will do.  I also have to admit, I love to hear the announcers squirm and adlib their way, unscripted, as their producers scramble to find a video package that coincides with the player the Hawks have chosen.

The rest of the teams in the draft are so predictable there is nothing compelling enough happening to hold my attention.

This principle got me thinking about the way most businesses treat their callers who are placed on hold.  This is one of the most critical moments in customer interaction – the moment they contact you.  On-Hold advertising provides the opportunity to reinforce your image, as well as your external marketing campaign.  Instead, what they hear is often automated, straight forward, predictable, and boring.

If you know what to expect, there is no reason to pay attention.  That’s why at On-Hold Concepts, we approach on hold advertising from a creative perspective, with advertising that is designed to engage and entertain as well as educate your callers. Information alone is not enough.  It is easy to tune-out a laundry list of products and services.  Too predictable.

Please understand, you don’t have to be zany, funny, or off the wall while considering a creative approach to your on-hold advertising. Quite frankly, that might not fit your clientele at all.

But, everyone loves a good story.

Like Shaquem Griffin. His left hand was amputated at the age of 4, yet he rejected the notion that he was ever at a disadvantage.  He played college football and was a dominant force on defense.  Still, he was not invited to the NFL combine initially. An oversight the NFL rectified after harsh criticism.  At the combine, Shaquem turned heads with his speed (4.38 time in the 40-yard dash) and his strength (bench-pressing 225 lbs 20 times while using a prosthetic hand). None the less, the ‘experts’ discounted the idea that any team would consider drafting him. Their thought was that he might get a free-agent invitation to an NFL camp.  How poetic that he was drafted in the 5th round by the Seahawks and reunited with his twin brother Shaquill.

The most effective on-hold advertising is approached with a story-teller mentality. Similar to noted world-building architects like Tolkien and contemporary authors like Grisham, we set the scene and create a welcoming environment that encourages each caller to enter into the story.  Your story.

Seahawks management created the architecture that produced back-to-back Super Bowl appearances and the first Lombardi Trophy in franchise history. Their story features unconventional drafting methods and finding value with players the traditionalists routinely overlook.  Their unpredictable nature makes them as compelling to watch on draft day as they are on the football field.

Wouldn’t it be refreshing to reward customers for taking the time to contact you with a delightfully unpredictable approach to their on-hold experience?  That’s what is available to each of our customers every day.  On-Hold advertising that highlights the best your company has to offer in a creative story that makes each caller want to stay to on the line to find out what happens next.

Put US on hold. Your story needs to be told.

Unpredictably.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Best Finish Ever

March Madness is over. The Final Four champion has been crowned. They will be talking about this performance forever. No, I’m not talking about the Villanova snooze-fest victory over the obviously outmatched Michigan Wolverines. I’m talking about Notre Dame. Women’s Final Four Champion for 2018.

I’m talking about Arike Ogunbowale.

Standing between Notre Dame and the championship game was the powerhouse program of Women’s College Basketball: The University of Connecticut. UConn has never lost a championship game. But, this was a semi-final game which meant there was hope. And, for the Irish, hope is spelled O-g-u-n-b-o-w-a-l-e.

With the score tied 89-89 in overtime, Ogunbowale pulled up, and shot a jumper from just inside the 3-point arc and hit nothing but net as time expired. Notre Dame advanced to the Championship Game against Mississippi State.

Down by one in the Championship Game with seconds remaining, Arike Ogunbowale delivered in the clutch once again. This time it was an off-balance, 3-point attempt that arched high over defender Victoria Vivians’ outstretched hand that nestled perfectly into the bottom of the net. Irish win 61-58!

Stories like these become legendary because the push to finish is strong, bringing a long journey to a climactic conclusion. Sports aren’t the only places where finishing strong is important. It matters in business as well.

That’s why we focus so much on the last step of the advertising cycle, that point where your customers call your place of business and then get put on hold for a bit while a person is located, i.e., your on hold advertising program! We know how important it is to finish strong. Imagine the narrative of the championship game if, on the final play of the game, Ogunbowale didn’t take the shot and just dribbled the ball until time expired. The audience would be left scratching their heads wondering what happened.

Some businesses treat their callers the same way. They invest heavily in preparation for the beginning of the journey, advertising across multiple media outlets to attract potential customers. But the emphasis is not the same when it comes to the final moments of this game: when a prospect takes the time to call you and is placed on hold.

This is the moment when you put the ball in the hands of the teammate with a track record of delivering in the clutch over and over again. The pivotal moment where you craft a message with creativity and polish designed to reinforce your image with every call. Time is about to expire and you place your trust in default music provided by the phone system? It just doesn’t make sense. Getting the potential client to this point and thinking, ‘Ah, this is good enough’ simply isn’t. Your callers are left scratching their heads wondering what happened, too. Ask Michigan fans. They’ll tell you. Just getting to this point isn’t enough. They would have preferred a strong finish.

Arike Ogunbowale knows how to finish. So does On-Hold Concepts. Everything we do is designed to help your business grow by harnessing the power of a captive audience. Put US on hold and your callers will say the same thing about your business that college basketball fans are saying about the 2018 Women’s Final Four.

Best finish ever.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Ichiro!

The Seattle Mariners are hurting.  No, I’m not referring to the seventeen year playoff drought they (and we) have had to endure.  I’m addressing the fact that they have 4 outfielders on the major league roster.  Three of them are injured.  Go M’s.

Enter Ichiro.  In 2001, he was the centerpiece of the Mariners team that won 116 regular season games.  No team in the history of baseball had ever won more games.  Griffey was gone. So was Alex Rodriguez.  This rag-tag collection of players like David Bell and Scott Podsednik rounded out the roster along with Bret Boone, Jamie Moyer, and Edgar Martinez – who should be in the Hall of Fame.  Just sayin’.

On that team, Ichiro was the difference maker. Lightning fast on the bases, with a cannon of an arm in the field, and a rock-star entourage off it; he was the show in Seattle for the next 11 seasons.  That’s because 2001 was the last time the Mariners sniffed the playoffs, and he was truly the only game in town. In 2012 he left for greener pastures.

With the Mariners limping through Spring Training this year with only one healthy outfielder, they went looking for a dependable player who could come through day in and day out, with a track record of success, who they could get ‘on the cheap.’  The Mariners took a long hard look at their situation, knew they needed help, and were looking for an answer that could produce results immediately.  They don’t want to start over. They just need that extra piece of the puzzle to get them through this valley.

Enter Ichiro.

He just signed a one-year, major league contract with the Seattle Mariners, and is on his way back to Peoria, Arizona where his major league baseball career began.

You may be following this story.  You may be wondering how this story impacts you and your business.  Simple.  You aren’t getting the results you were expecting from your advertising campaign.  Promises of market saturation and return on investment have you wondering if you will ever see the results you had envisioned.  Just like Mariner fans – for you, it’s been years of minor gains and major disappointments.  You are thinking of pulling the plug on your advertising.

Don’t.

What you need is a dependable solution that can come through for you day in and day out with a track record of success that you can get ‘on the cheap.’  You need that extra puzzle piece to get you through this valley and begin producing results immediately.

Enter On-Hold Concepts.

Advertising to callers placed on hold is the most cost effective tool in your overall marketing campaign.  It is the dependable, yet inexpensive teammate that will come through in the clutch for you and your business every time.

Will Ichiro be able to help the Mariners return to the playoffs like he did in his rookie season?  We’ll have to wait and see.  Will On-Hold Concepts from Woodstock Media Group be the last piece in your advertising puzzle that will provide the results you are looking for with your marketing campaign?  Your customers are already waiting.  Put US on hold.

And see.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Last Minute Victories

The pageantry and global competition of the Winter Olympics in PyeongChang has come to an end with Team USA bringing home 9 Gold Medals. Two performances stand out to me above all the rest: Women’s Hockey and Women’s Cross-Country Skiing.

It had been 20 years since Team USA brought home Olympic Gold in Women’s Hockey. Here they were, in the Gold Medal Game (again) facing their arch rival Canada (again) just like they had in 2010 and 2014. Canada looked unstoppable and prospects for gold looked grim for Team USA. That is, until Monique Lamoureux’s breakaway goal tied the game, sending them to overtime and a shootout (again).

American cross-country skier Kikkan Randall was the only mom on Team USA. Her Olympic career began at the 2002 Salt Lake City Games. She finished 44th. Hardly the type of performance that provides motivation to keep going – especially in a sport where the US has never medaled. Ever. What would possess someone to continue to press on when clearly there is no chance of winning? Ever. Now here she is at 35 years old, giving it one more try with a teammate who was in 4th grade in 2002 when she began her Olympic journey. They weren’t even underdogs going into this event. They were an afterthought.

Team USA and Team Canada finished regulation and overtime knotted in a 2-2 tie which led to the shootout. The tension was thick as the excitement as Jocelyne Lamoureux prepared for her final attempt. What transpired next will be replayed for decades as she deked Canada’s goalie out of her pads with a move titled, “Oops, I did it again.”

Kikkan Randall and her teammate Jessie Diggins agreed that they were too conservative in the previous round. That carried over into the first lap of the finals. They posted the fastest overall time in the semi finals, but yet here they were looking at the backs of Norway and Sweden who were first and second heading into the final lap. Diggins found another gear as she passed Norwegian Maiken Caspersen Falla then set her sights on the individual gold medalist sprinter, Stina Nilsson of Sweden who was in the lead. Hearing the call of announcer Chad Salmela shouting, “Hear comes Diggins….GOLD!” will echo in the hearts of Americans for years to come.

Jocelyne Lamoureux’s shot gave Team USA the lead. But, that beautiful deke would be for naught if it wasn’t for her teammate, Maddie Rooney, the goalie. Her save on Canada’s final attempt secured the lead and the gold medal for Team USA.

The tenacity of Kikkan Randall laid the foundation for the team that ended 42 years of Olympic obscurity for Team USA, but it was the efforts of Jessie Duggan in the final moments of the race that brought home the gold.

Getting the lead is only half the battle. Securing the lead and a victory comes down to the extra effort you put into the last minute. How you finish is what matters most. It’s true in Olympic competition and in business as well. Unfortunately, many businesses focus solely on ‘First Minute’ efforts with their marketing campaign. The on hold advertising becomes nothing more than an afterthought.

You need someone on your team whose entire focus is on the ‘Last’ minute – the moment where they have called you and are placed on hold. Your foundation is set. All you need now is to put US on hold. On-Hold Concepts is the teammate who will secure your lead and give you the last minute push you need to bring home the gold.

See you on the podium.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Lessons From LII

What a great game! Super Bowl 52 was a spectacle; starting with Pink and ending with Gronk.  Seeing Tom Brady’s final pass to Rob Gronkowski fall incomplete in the end zone to secure victory for the Philadelphia Eagles brought tremendous joy to every city in America.

Except Boston.

Out of the many story lines that percolated through the post-season and surrounded this NFL Championship Game, three lessons emerged :

  1. Setbacks are also opportunities.
  2. Stay aggressive.
  3. An unknown commodity can be your most valuable asset.

Setbacks are also opportunities.
Carson Wentz was having an MVP caliber season as the starting quarterback for the Eagles. In week 14 he tore his ACL and was lost for the rest of the season. Hope for a championship run lay on the turf with him. Enter journeyman back-up quarterback, Nick Foles. After a slow start, Foles ignited the offense and brought the first ever Super Bowl Championship trophy home to the city of Philadelphia.

Stay aggressive.
Falcons Coach Dan Quinn had a commanding lead through the 3rd quarter of Super Bowl 51.  He took his foot off the gas and the New England Patriots raced past him to secure their 5th championship.  Philadelphia Head Coach Doug Pederson would have none of that. His aggressive play calling in this year’s Super Bowl secured the victory for the Eagles – none better than the ‘Philly Special’ which will go down in history as the play of the game.

An unknown commodity can be your most valuable asset.
Case Keenum. Blake Bortles. Nick Foles.  This was the year of the unknown commodity quarterback.  These three virtual unknowns led their teams to the conference championship game.  Oh, and the fourth quarterback was Tom Brady. He started his career as a no name back-up who took the place of their injured Pro-Bowl Quarterback.  Nick Foles is no longer unknown.  For the rest of his life, he will be known as a Super Bowl MVP.

These three lessons can also be applied in your business.  Having to put callers on hold can be viewed as a setback.  Successful business owners view it as an opportunity to advertise directly to a potential customer.  Some businesses make the mistake of thinking, ‘Since we have the lead we can relax a little.’ They coast with callers placed on hold by using the default music provided by their VoIP phone system or they choose free, public domain music found on the web figuring, ‘It’s good enough.’  Bad Mistake.  Stay aggressive.  Be creative.  Make the most of this time or sit back and watch as the competition races past you.

Let’s face it. Many still view on-hold advertising as the ‘Blake Bortles’ of their overall marketing strategy.  But, on-hold advertising is the unknown commodity that can be your most valuable asset during the final, critical step in the advertising cycle.  Your external campaign has done its job – a prospect has contacted you. This is the time to shine. On-Hold Concepts from Woodstock Media Group creates an opportunity for you to reinforce your image and connect personally with every call placed on hold. Take advantage of this powerful marketing tool that you already own.

Put US on hold.

And Fly, Eagles, Fly!

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Ted Talk

Ted was a lot like you.  Talented. Creative. Passionate. And, about to give up.

A successful illustrator, he spent 15 years in advertising and was highly regarded in his field. Yet, Ted wanted to contribute more.  He wanted to write. So he spent hours fueling his creative passion by writing and illustrating his first book.  Like many innovators, Ted faced an uphill climb in presenting his idea to the public and had to learn how to deal with rejection.

27 times.

That’s how many publishers rejected Theodor Geisel’s first book.  After his 27th failed meeting with a publisher, he made his way down Madison Avenue with one more meeting in mind. Depressed and dejected, Ted was heading home to burn the manuscript of a book that no one would publish.  That’s when he ran into a friend from college who was just named editor of children’s books at Vanguard Press.  He invited Ted up to his office where they looked over the manuscript. The publisher loved it and bought the book that day.  The world was soon introduced to Dr. Seuss, and the classic children’s book that started it all, ‘And to Think That I Saw It on Mulberry Street.’

As you approach the end of one year and the beginning of another, you may be tempted to look back in frustration at all you wanted to accomplish over the previous 12 months.  Your innovative ideas were met with rejection. You feel your passion beginning to wane.  Like Ted, you are ready to give up.  The year is over, your goal unachieved, and for the first time in your life, you are unsure of your next step.

A quote by Dr. Seuss greeted me in my in-box that inspired me this morning. ‘Don’t cry because it is over. Smile because it happened.’  Take what you’ve learned this year and apply it to your vision for 2018.  Keep moving forward, one step at a time. Continue sharing your idea. The opportunity you are looking for may show up in the most unlikely of places.

Remember how much you accomplished last year.  Remember the positive impact you made in the lives of people your business touched in 2017.  That’s what vision is dancing in my head right now thanks to the ‘Ted Talk’ I received this morning.  At WMG, we believe everything we do will help your business grow by harnessing the power of a captive audience.  Put us on hold in 2018. The reason we exist is to help you share your ideas with your callers – especially the innovative ideas you are most passionate about.

Contact us. We will design creative On-Hold Concepts that will help you continue moving forward, sharing your ideas with each and every caller.  The break you are waiting for just might be on-hold waiting to speak with you right now. What a great time to introduce them to a new idea for a new year.  Who knows? Your passion just might revolutionize your industry the way Dr. Seuss changed the landscape of children’s literature…

‘Oh, The Thinks You Can Think!’

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →