• Business Name (required)

    Email Address (required)

    I am interested in:
     Advertising On-Hold
     Music On-Hold
     In-Business Music
     In-Business Messaging
     Voice Mail/IVR Recordings
     Video Signage
     Media Buying

    Name (required)

    Phone Number (required)

    Message







  • To close this panel, click the Λ below this text.
  •  
  •  
  • Home
  • /Archive by category ' Advertising '

Archive For: Advertising

Stuck On The Tarmac

Denver is everything I heard it would be. Start with the awe-inspiring majesty of the Rocky Mountains. Add to that a boundless sky that stretches to the edge of forever. And, don’t forget about the number of people with an affinity towards a recently legalized, aromatic hobby that fuels late-night runs to the store for Doritos. My daughter was participating in a national softball tournament in Denver, so I flew in for a couple of days to enjoy watching her compete against some of the best high school athletes in the country.

It was a textbook perfect trip. Right up until my return flight.

High winds delayed the incoming flight by 30 minutes, which delayed our boarding for 30 minutes after their arrival. After we boarded the aircraft, the flight attendants closed the door in preparation for take-off. The plane didn’t move. We sat there at the gate for an additional 30 minutes. Our excitement at pushing back from the gate and taxiing toward the runway was short-lived. We sat on the tarmac for another hour. Just sitting there. Waiting. You can imagine how frustrating the situation was. And, wait until I tell you how the airline handled it…

Perfectly.

The gate staff, flight attendants, and pilot communicated with us regularly. Every passenger was well informed, knew what was happening, and what to expect. This communication continued throughout our entire holding pattern. Wi-Fi was enabled so people could be productive during the wait. Entertainment channels were opened to turn the time spent waiting into a more enjoyable experience. The similarity between the service we received during this delay and the level of service provided by On-Hold Concepts was striking.

Our approach to on-hold advertising follows those same tenets to ensure each caller is communicated with while on hold, is well informed, and knows what to expect when a representative returns to their call. To lessen the perceived wait and to make the time more productive, we strive to take a creative and entertaining approach with advertising messages to make your caller’s time spent on hold a more enjoyable experience.

I know the airline handled this situation well because of the results. When we reached the gate, they asked everyone to remain seated except those hurrying to make connecting flights. For the first time in my flying experience, everyone remained seated; except for those hurrying to make their connection. Conversations were cordial with those who remained and encouraging toward those rushing off for their next flight.

Weary travelers, forced to wait, do so without extra frustration and a side order of anger. Instead, they respond positively. This happened on the plane back from Denver. It also happens while callers wait on hold listening to advertising provided by On-Hold Concepts.

Communication. Entertainment. Productivity.

These three ingredients work – on the tarmac and while your callers wait on hold.

Just another reason you need to put US on hold.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

H.O.L.D. Please.

Hold On, I’m Coming,’ by Sam & Dave is one of my favorite oldies.  It was blaring from my car stereo on the way to work.  That experience was able to pull my focus off of the gridlock that greeted me on my commute and sent me walking into the office to start my day with a smile.  As I was singing along, it wasn’t lost on me that I am in the ‘hold’ business.  Our specialty is making the most of the moments between you telling a caller, ‘Hold On,’ and ‘I’m Coming (Back).’

Advertising to callers placed on hold provides you with the opportunity to positively connect with current and potential customers.  Here are four guidelines to assist you in crafting advertising messages for a caller you put on H.O.L.D.

H – Highlight One Topic per Message

Creating a single message with a list of all the products and services you offer is easy to write. But, all of that information is difficult to retain.  Focus on one product or one service. Go into detail.  Share the benefits with them.  Single-subject messaging will make your on-hold advertising more effective.

O – Offer a Different Approach

Businesses tend to fall into a predictable, repetitive pattern with their on-hold advertising.  That’s why it is easy to tune them out.  Try a different approach with some of the messages in your on-hold advertising campaign.  Sharing a personal experience from a satisfied customer is a good place to start.  Or, try presenting your services from the perspective of a beloved pet.  A little creativity will go a long way in helping your callers learn more about your business.

L – Listen to the Product

Understanding the customer experience is key to maximizing store traffic, increasing sales, and improving customer retention rates. This is why data gathered by secret shoppers is so vital. It validates whether or not corporate decisions enhance or detract from the customer experience. It also works in developing effective advertising to callers placed on hold; ensuring that your image is reinforced with every call.  Call your business.  Get placed on hold. Listen and learn.

D – Determine to Maximize Their Time

A potential customer has taken the time to call you.  It is their time.  Your on-hold advertising messages should focus on their needs, from their perspective, in such a way that using your product or service would be for their benefit.  It’s not the time to focus on you, your history, pedigree, or education.  It is their time. Focus on them.

Positive contact with current and potential customers is the lifeblood of successful businesses like yours.  These four guidelines will help you develop effective advertising messages to your callers placed on hold.  Remember to Highlight one subject per message and be willing to Offer a different approach each time – variety is your friend.  Take the time to call your business and actually Listen to the product to ensure the caller’s experience matches what you intended, and always Determine to maximize their time on hold by focusing on their needs.

This is truly the best way to pull a caller’s focus off the gridlock associated with being placed on hold and send them off to the next available representative with a smile.

Tom McTee, Super-Genius
On-Hold Concepts, Inc
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Best Finish Ever

March Madness is over. The Final Four champion has been crowned. They will be talking about this performance forever. No, I’m not talking about the Villanova snooze-fest victory over the obviously outmatched Michigan Wolverines. I’m talking about Notre Dame. Women’s Final Four Champion for 2018.

I’m talking about Arike Ogunbowale.

Standing between Notre Dame and the championship game was the powerhouse program of Women’s College Basketball: The University of Connecticut. UConn has never lost a championship game. But, this was a semi-final game which meant there was hope. And, for the Irish, hope is spelled O-g-u-n-b-o-w-a-l-e.

With the score tied 89-89 in overtime, Ogunbowale pulled up, and shot a jumper from just inside the 3-point arc and hit nothing but net as time expired. Notre Dame advanced to the Championship Game against Mississippi State.

Down by one in the Championship Game with seconds remaining, Arike Ogunbowale delivered in the clutch once again. This time it was an off-balance, 3-point attempt that arched high over defender Victoria Vivians’ outstretched hand that nestled perfectly into the bottom of the net. Irish win 61-58!

Stories like these become legendary because the push to finish is strong, bringing a long journey to a climactic conclusion. Sports aren’t the only places where finishing strong is important. It matters in business as well.

That’s why we focus so much on the last step of the advertising cycle, that point where your customers call your place of business and then get put on hold for a bit while a person is located, i.e., your on hold advertising program! We know how important it is to finish strong. Imagine the narrative of the championship game if, on the final play of the game, Ogunbowale didn’t take the shot and just dribbled the ball until time expired. The audience would be left scratching their heads wondering what happened.

Some businesses treat their callers the same way. They invest heavily in preparation for the beginning of the journey, advertising across multiple media outlets to attract potential customers. But the emphasis is not the same when it comes to the final moments of this game: when a prospect takes the time to call you and is placed on hold.

This is the moment when you put the ball in the hands of the teammate with a track record of delivering in the clutch over and over again. The pivotal moment where you craft a message with creativity and polish designed to reinforce your image with every call. Time is about to expire and you place your trust in default music provided by the phone system? It just doesn’t make sense. Getting the potential client to this point and thinking, ‘Ah, this is good enough’ simply isn’t. Your callers are left scratching their heads wondering what happened, too. Ask Michigan fans. They’ll tell you. Just getting to this point isn’t enough. They would have preferred a strong finish.

Arike Ogunbowale knows how to finish. So does On-Hold Concepts. Everything we do is designed to help your business grow by harnessing the power of a captive audience. Put US on hold and your callers will say the same thing about your business that college basketball fans are saying about the 2018 Women’s Final Four.

Best finish ever.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Ichiro!

The Seattle Mariners are hurting.  No, I’m not referring to the seventeen year playoff drought they (and we) have had to endure.  I’m addressing the fact that they have 4 outfielders on the major league roster.  Three of them are injured.  Go M’s.

Enter Ichiro.  In 2001, he was the centerpiece of the Mariners team that won 116 regular season games.  No team in the history of baseball had ever won more games.  Griffey was gone. So was Alex Rodriguez.  This rag-tag collection of players like David Bell and Scott Podsednik rounded out the roster along with Bret Boone, Jamie Moyer, and Edgar Martinez – who should be in the Hall of Fame.  Just sayin’.

On that team, Ichiro was the difference maker. Lightning fast on the bases, with a cannon of an arm in the field, and a rock-star entourage off it; he was the show in Seattle for the next 11 seasons.  That’s because 2001 was the last time the Mariners sniffed the playoffs, and he was truly the only game in town. In 2012 he left for greener pastures.

With the Mariners limping through Spring Training this year with only one healthy outfielder, they went looking for a dependable player who could come through day in and day out, with a track record of success, who they could get ‘on the cheap.’  The Mariners took a long hard look at their situation, knew they needed help, and were looking for an answer that could produce results immediately.  They don’t want to start over. They just need that extra piece of the puzzle to get them through this valley.

Enter Ichiro.

He just signed a one-year, major league contract with the Seattle Mariners, and is on his way back to Peoria, Arizona where his major league baseball career began.

You may be following this story.  You may be wondering how this story impacts you and your business.  Simple.  You aren’t getting the results you were expecting from your advertising campaign.  Promises of market saturation and return on investment have you wondering if you will ever see the results you had envisioned.  Just like Mariner fans – for you, it’s been years of minor gains and major disappointments.  You are thinking of pulling the plug on your advertising.

Don’t.

What you need is a dependable solution that can come through for you day in and day out with a track record of success that you can get ‘on the cheap.’  You need that extra puzzle piece to get you through this valley and begin producing results immediately.

Enter On-Hold Concepts.

Advertising to callers placed on hold is the most cost effective tool in your overall marketing campaign.  It is the dependable, yet inexpensive teammate that will come through in the clutch for you and your business every time.

Will Ichiro be able to help the Mariners return to the playoffs like he did in his rookie season?  We’ll have to wait and see.  Will On-Hold Concepts from Woodstock Media Group be the last piece in your advertising puzzle that will provide the results you are looking for with your marketing campaign?  Your customers are already waiting.  Put US on hold.

And see.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Last Minute Victories

The pageantry and global competition of the Winter Olympics in PyeongChang has come to an end with Team USA bringing home 9 Gold Medals. Two performances stand out to me above all the rest: Women’s Hockey and Women’s Cross-Country Skiing.

It had been 20 years since Team USA brought home Olympic Gold in Women’s Hockey. Here they were, in the Gold Medal Game (again) facing their arch rival Canada (again) just like they had in 2010 and 2014. Canada looked unstoppable and prospects for gold looked grim for Team USA. That is, until Monique Lamoureux’s breakaway goal tied the game, sending them to overtime and a shootout (again).

American cross-country skier Kikkan Randall was the only mom on Team USA. Her Olympic career began at the 2002 Salt Lake City Games. She finished 44th. Hardly the type of performance that provides motivation to keep going – especially in a sport where the US has never medaled. Ever. What would possess someone to continue to press on when clearly there is no chance of winning? Ever. Now here she is at 35 years old, giving it one more try with a teammate who was in 4th grade in 2002 when she began her Olympic journey. They weren’t even underdogs going into this event. They were an afterthought.

Team USA and Team Canada finished regulation and overtime knotted in a 2-2 tie which led to the shootout. The tension was thick as the excitement as Jocelyne Lamoureux prepared for her final attempt. What transpired next will be replayed for decades as she deked Canada’s goalie out of her pads with a move titled, “Oops, I did it again.”

Kikkan Randall and her teammate Jessie Diggins agreed that they were too conservative in the previous round. That carried over into the first lap of the finals. They posted the fastest overall time in the semi finals, but yet here they were looking at the backs of Norway and Sweden who were first and second heading into the final lap. Diggins found another gear as she passed Norwegian Maiken Caspersen Falla then set her sights on the individual gold medalist sprinter, Stina Nilsson of Sweden who was in the lead. Hearing the call of announcer Chad Salmela shouting, “Hear comes Diggins….GOLD!” will echo in the hearts of Americans for years to come.

Jocelyne Lamoureux’s shot gave Team USA the lead. But, that beautiful deke would be for naught if it wasn’t for her teammate, Maddie Rooney, the goalie. Her save on Canada’s final attempt secured the lead and the gold medal for Team USA.

The tenacity of Kikkan Randall laid the foundation for the team that ended 42 years of Olympic obscurity for Team USA, but it was the efforts of Jessie Duggan in the final moments of the race that brought home the gold.

Getting the lead is only half the battle. Securing the lead and a victory comes down to the extra effort you put into the last minute. How you finish is what matters most. It’s true in Olympic competition and in business as well. Unfortunately, many businesses focus solely on ‘First Minute’ efforts with their marketing campaign. The on hold advertising becomes nothing more than an afterthought.

You need someone on your team whose entire focus is on the ‘Last’ minute – the moment where they have called you and are placed on hold. Your foundation is set. All you need now is to put US on hold. On-Hold Concepts is the teammate who will secure your lead and give you the last minute push you need to bring home the gold.

See you on the podium.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Lessons From LII

What a great game! Super Bowl 52 was a spectacle; starting with Pink and ending with Gronk.  Seeing Tom Brady’s final pass to Rob Gronkowski fall incomplete in the end zone to secure victory for the Philadelphia Eagles brought tremendous joy to every city in America.

Except Boston.

Out of the many story lines that percolated through the post-season and surrounded this NFL Championship Game, three lessons emerged :

  1. Setbacks are also opportunities.
  2. Stay aggressive.
  3. An unknown commodity can be your most valuable asset.

Setbacks are also opportunities.
Carson Wentz was having an MVP caliber season as the starting quarterback for the Eagles. In week 14 he tore his ACL and was lost for the rest of the season. Hope for a championship run lay on the turf with him. Enter journeyman back-up quarterback, Nick Foles. After a slow start, Foles ignited the offense and brought the first ever Super Bowl Championship trophy home to the city of Philadelphia.

Stay aggressive.
Falcons Coach Dan Quinn had a commanding lead through the 3rd quarter of Super Bowl 51.  He took his foot off the gas and the New England Patriots raced past him to secure their 5th championship.  Philadelphia Head Coach Doug Pederson would have none of that. His aggressive play calling in this year’s Super Bowl secured the victory for the Eagles – none better than the ‘Philly Special’ which will go down in history as the play of the game.

An unknown commodity can be your most valuable asset.
Case Keenum. Blake Bortles. Nick Foles.  This was the year of the unknown commodity quarterback.  These three virtual unknowns led their teams to the conference championship game.  Oh, and the fourth quarterback was Tom Brady. He started his career as a no name back-up who took the place of their injured Pro-Bowl Quarterback.  Nick Foles is no longer unknown.  For the rest of his life, he will be known as a Super Bowl MVP.

These three lessons can also be applied in your business.  Having to put callers on hold can be viewed as a setback.  Successful business owners view it as an opportunity to advertise directly to a potential customer.  Some businesses make the mistake of thinking, ‘Since we have the lead we can relax a little.’ They coast with callers placed on hold by using the default music provided by their VoIP phone system or they choose free, public domain music found on the web figuring, ‘It’s good enough.’  Bad Mistake.  Stay aggressive.  Be creative.  Make the most of this time or sit back and watch as the competition races past you.

Let’s face it. Many still view on-hold advertising as the ‘Blake Bortles’ of their overall marketing strategy.  But, on-hold advertising is the unknown commodity that can be your most valuable asset during the final, critical step in the advertising cycle.  Your external campaign has done its job – a prospect has contacted you. This is the time to shine. On-Hold Concepts from Woodstock Media Group creates an opportunity for you to reinforce your image and connect personally with every call placed on hold. Take advantage of this powerful marketing tool that you already own.

Put US on hold.

And Fly, Eagles, Fly!

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Ted Talk

Ted was a lot like you.  Talented. Creative. Passionate. And, about to give up.

A successful illustrator, he spent 15 years in advertising and was highly regarded in his field. Yet, Ted wanted to contribute more.  He wanted to write. So he spent hours fueling his creative passion by writing and illustrating his first book.  Like many innovators, Ted faced an uphill climb in presenting his idea to the public and had to learn how to deal with rejection.

27 times.

That’s how many publishers rejected Theodor Geisel’s first book.  After his 27th failed meeting with a publisher, he made his way down Madison Avenue with one more meeting in mind. Depressed and dejected, Ted was heading home to burn the manuscript of a book that no one would publish.  That’s when he ran into a friend from college who was just named editor of children’s books at Vanguard Press.  He invited Ted up to his office where they looked over the manuscript. The publisher loved it and bought the book that day.  The world was soon introduced to Dr. Seuss, and the classic children’s book that started it all, ‘And to Think That I Saw It on Mulberry Street.’

As you approach the end of one year and the beginning of another, you may be tempted to look back in frustration at all you wanted to accomplish over the previous 12 months.  Your innovative ideas were met with rejection. You feel your passion beginning to wane.  Like Ted, you are ready to give up.  The year is over, your goal unachieved, and for the first time in your life, you are unsure of your next step.

A quote by Dr. Seuss greeted me in my in-box that inspired me this morning. ‘Don’t cry because it is over. Smile because it happened.’  Take what you’ve learned this year and apply it to your vision for 2018.  Keep moving forward, one step at a time. Continue sharing your idea. The opportunity you are looking for may show up in the most unlikely of places.

Remember how much you accomplished last year.  Remember the positive impact you made in the lives of people your business touched in 2017.  That’s what vision is dancing in my head right now thanks to the ‘Ted Talk’ I received this morning.  At WMG, we believe everything we do will help your business grow by harnessing the power of a captive audience.  Put us on hold in 2018. The reason we exist is to help you share your ideas with your callers – especially the innovative ideas you are most passionate about.

Contact us. We will design creative On-Hold Concepts that will help you continue moving forward, sharing your ideas with each and every caller.  The break you are waiting for just might be on-hold waiting to speak with you right now. What a great time to introduce them to a new idea for a new year.  Who knows? Your passion just might revolutionize your industry the way Dr. Seuss changed the landscape of children’s literature…

‘Oh, The Thinks You Can Think!’

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Frosty

In December of 1969 Arthur Rankin, Jr. and Jules Bass released a 25-minute animated classic that first aired on CBS.  Since that day Frosty the Snowman has captivated and engaged audiences each and every holiday season. Based on the 1950 song written by Jack Nelson and Steve Rollins, this was the first Rankin/Bass production to utilize traditional animation rather than the ‘stop-motion’ method which marked their earlier successful features like Rudolph the Red-Nosed Reindeer.

1969 also marked the birth of another Frosty. This one is a deliciously chocolate, frozen treat that is one of five original items on the menu that Dave Thomas created for Wendy’s restaurants.  He wanted a dessert that was so thick it had to be eaten with a spoon.  The original recipe was actually a vanilla/chocolate swirl that Dave mixed himself. Dave Thomas took two distinctly different flavors to create a treat that would perfectly complement his menu.

Ten years later a new technology was born that introduced callers to a new kind of ‘frosty,’ the automated voice attendant for telephone systems.  These robotic and sterile announcements replaced the warm and friendly greetings callers used to receive from the receptionist at the front desk. You remember; the person with the pleasant voice that matched both your customers as well as your image. At first, this type of system was impractical, in that it was very expensive to implement let alone maintain.  It was simply a better business decision to keep the warmth provided by the receptionist along with the margins to the bottom line.

Today, technological advances have made the auto-attendant a cost-effective necessity for businesses. This new-fangled ‘phone frosty’ is no longer an anomaly. Unfortunately, it has become the norm. Conversational and engaging professional receptionists have been replaced by sanitized, pre-recorded voice prompts which exude all the warmth and understanding as one of Frosty the Snowman’s eyes.

At Woodstock Media Group, we believe everything we do will help your business grow by harnessing the power of a captive audience. That includes our approach to auto-attendants. Like Rankin/Bass, we have broken with the traditional approach to voice prompts which were cold and robotic.  Our voice talent professionals specialize in creating greetings that are warm and welcoming. Plus, we feature a variety of voice artists so you can choose the person that matches both your customers as well as your image.

Voice prompts are just the first step.  We also focus on what your caller hears during the moments when their call is transferred or placed on hold. Like Dave Thomas, we have blended two distinctly different flavors, or approaches to the on-hold experience: music and advertising. We creatively blend these two powerful ingredients together by hand in a digital environment to create an experience that captivates and engages your audience while being the perfect complement to your external marketing efforts.

Frosty is a snowman or a chocolate dessert.  It should not be the type of greeting your caller receives when they reach out to contact you.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

The Waiting Game

Like it or not, waiting is an integral part of the holiday season.  Since deals are better lines are longer.  Want the new iPhone?  Please wait over here.  80 inch, curved, flat screen HDTV?  Yep, the line is right over there.  What I’ve noticed during this time of year is the longer the line the shorter the temper; of both the person serving and those waiting to be served.  Here’s another holiday axiom I’ve picked up over the years – make a pumpkin spiced version.  It’s catnip for people.

Waiting is something we dread, a necessary evil we have to endure, and with some deep breathing exercises, have learned to cope with – especially this time of year.  I wanted to let you know that waiting can be a good thing even with the holiday shopping storm on the horizon.  Norman Vincent Peale said, ‘The cyclone derives its powers from a calm center. So does a person.’  With a storm of activity brewing about you on every side, it is to your benefit to approach it from a position of calm.

Don’t be surprised by the wait.  Plan for it.

As a successful business owner you have the unique opportunity to craft a positive waiting experience for your customers.  Think about Star Tours, the Star Wars themed ride at Disneyland.  At peak season, wait times can approach 2 hours for the virtual reality adventure ride which lasts 5 minutes.  Like many long lines, customers slowly trudge through the switch back trail managed by post and rope stanchions. What makes the wait different for this attraction is the surrounding experience. There are displays to see, characters to encounter, technology available to capture the imagination, and information designed to prepare customers ahead of time.  This all serves to enhance the overall experience.

Albert Einstein said, ‘In the middle of difficulty lies opportunity.’ If you think about the process, who in their right mind would wait in line for two hours in order to experience a 5 minute movie? Disney took the negative aspect of waiting and looked at it from a completely different perspective and saw an opportunity.  They effectively combined the wait time (the line) and event (the ride) into an overall positive customer experience.  You can too.

On-Hold Concepts from Woodstock Media Group will engage your customers waiting on hold, a critical piece of any customer service strategy – especially during the holidays.  Creative advertising messages will provide friendly characters for your callers to encounter who will prepare them with information about your products and services, providing a fresh perspective on your business that captures their imagination and keeps them calling back.

Enhance your caller’s overall on-hold experience.  Plan for it.

Put US on hold and ensure that your callers are pleasantly surprised by the wait; every time they call.  It’s our specialty – turning this potential difficulty into an opportunity to help your business grow.

Now, all we have to do is figure out pumpkin spiced on-hold advertising.  It’ll be a gold mine!

In fact, I can smell the pumpkin spice right now… can you?

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Just Enough

These two words have been rattling around my thoughts for the past week or so. It all started when the Seattle Seahawks pummeled the Rams in Los Angeles.  Okay, maybe ‘pummeled’ isn’t exactly the right word.  The Hawks squeaked out a victory over a division foe that has had their number over the last few years.

All reports regarding the 16 – 10 victory were the same: The defense was dominant. The offense did just enough to win. I heard it over and over the week following the ‘decisive’ victory.  As an extra added bonus, I heard it the following week as well since the Seahawks were on a bye.  Heading into the season this team was considered one of the top 2 teams in the NFC.  But, now they are known as a team that can muster just enough to win.

Just enough.

You can’t build a successful business on ‘just enough.’  How can you hope to develop customer relationships and build the type of rapport necessary if all you do is ‘just enough’ to get the business.  There is a reason Jim Collins did not publish a best-selling book titled, ‘From Good to Just Enough.’  That sounds more like the history of Blockbuster Video than a blueprint for success.

Unfortunately, many businesses adopt the same philosophy when it comes to their callers who are placed on hold. Businesses do just enough so a caller knows that they haven’t been hung up on. Callers are treated to tones played in their ear or the default music provided by their VoIP telephone system. Now, I admit, it is ‘just enough’ to let callers know they are still on the line. But, is it enough, really?

Your callers are worth more than a ‘just enough’ effort after they have taken the time to call you.

Their call is important to you and their time is valuable. That is why it takes a championship effort on your behalf when planning your on-hold advertising campaign.  This ensures they receive a level of service that is more than enough and well above expectations.  I’m talking about the kind of experience that generates positive word-of-mouth and repeat business.

The Seahawks played the New York Giants this past Sunday and treated their devoted 12’s to another ‘just enough’ effort throughout the first half. Then something happened on the sidelines and behind the scenes at halftime that rekindled the type of effort which led to their Super Bowl Championship season.  The Hawks went on to actually pummel the Giants 24 – 7.

WMG specializes in professionally produced and creative on-hold advertising that will educate, entertain, and engage each caller placed on hold. We do the work on the sidelines and behind the scenes to help you develop the type of experience worthy of your biggest fans – your customers.

Contact us and we will put together a game plan for your on-hold advertising that will help you leave ‘just enough’ in the dust forever.

Plus, we give great locker room speeches.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →