• Business Name (required)

    Email Address (required)

    I am interested in:
     Advertising On-Hold
     Music On-Hold
     In-Business Music
     In-Business Messaging
     Voice Mail/IVR Recordings
     Video Signage
     Media Buying

    Name (required)

    Phone Number (required)

    Message







  • To close this panel, click the Λ below this text.
  •  
  •  
  • Home
  • /Archive by category ' On-Hold Advertising '

Archive For: On-Hold Advertising

Stuck On The Tarmac

Denver is everything I heard it would be. Start with the awe-inspiring majesty of the Rocky Mountains. Add to that a boundless sky that stretches to the edge of forever. And, don’t forget about the number of people with an affinity towards a recently legalized, aromatic hobby that fuels late-night runs to the store for Doritos. My daughter was participating in a national softball tournament in Denver, so I flew in for a couple of days to enjoy watching her compete against some of the best high school athletes in the country.

It was a textbook perfect trip. Right up until my return flight.

High winds delayed the incoming flight by 30 minutes, which delayed our boarding for 30 minutes after their arrival. After we boarded the aircraft, the flight attendants closed the door in preparation for take-off. The plane didn’t move. We sat there at the gate for an additional 30 minutes. Our excitement at pushing back from the gate and taxiing toward the runway was short-lived. We sat on the tarmac for another hour. Just sitting there. Waiting. You can imagine how frustrating the situation was. And, wait until I tell you how the airline handled it…

Perfectly.

The gate staff, flight attendants, and pilot communicated with us regularly. Every passenger was well informed, knew what was happening, and what to expect. This communication continued throughout our entire holding pattern. Wi-Fi was enabled so people could be productive during the wait. Entertainment channels were opened to turn the time spent waiting into a more enjoyable experience. The similarity between the service we received during this delay and the level of service provided by On-Hold Concepts was striking.

Our approach to on-hold advertising follows those same tenets to ensure each caller is communicated with while on hold, is well informed, and knows what to expect when a representative returns to their call. To lessen the perceived wait and to make the time more productive, we strive to take a creative and entertaining approach with advertising messages to make your caller’s time spent on hold a more enjoyable experience.

I know the airline handled this situation well because of the results. When we reached the gate, they asked everyone to remain seated except those hurrying to make connecting flights. For the first time in my flying experience, everyone remained seated; except for those hurrying to make their connection. Conversations were cordial with those who remained and encouraging toward those rushing off for their next flight.

Weary travelers, forced to wait, do so without extra frustration and a side order of anger. Instead, they respond positively. This happened on the plane back from Denver. It also happens while callers wait on hold listening to advertising provided by On-Hold Concepts.

Communication. Entertainment. Productivity.

These three ingredients work – on the tarmac and while your callers wait on hold.

Just another reason you need to put US on hold.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

H.O.L.D. Please.

Hold On, I’m Coming,’ by Sam & Dave is one of my favorite oldies.  It was blaring from my car stereo on the way to work.  That experience was able to pull my focus off of the gridlock that greeted me on my commute and sent me walking into the office to start my day with a smile.  As I was singing along, it wasn’t lost on me that I am in the ‘hold’ business.  Our specialty is making the most of the moments between you telling a caller, ‘Hold On,’ and ‘I’m Coming (Back).’

Advertising to callers placed on hold provides you with the opportunity to positively connect with current and potential customers.  Here are four guidelines to assist you in crafting advertising messages for a caller you put on H.O.L.D.

H – Highlight One Topic per Message

Creating a single message with a list of all the products and services you offer is easy to write. But, all of that information is difficult to retain.  Focus on one product or one service. Go into detail.  Share the benefits with them.  Single-subject messaging will make your on-hold advertising more effective.

O – Offer a Different Approach

Businesses tend to fall into a predictable, repetitive pattern with their on-hold advertising.  That’s why it is easy to tune them out.  Try a different approach with some of the messages in your on-hold advertising campaign.  Sharing a personal experience from a satisfied customer is a good place to start.  Or, try presenting your services from the perspective of a beloved pet.  A little creativity will go a long way in helping your callers learn more about your business.

L – Listen to the Product

Understanding the customer experience is key to maximizing store traffic, increasing sales, and improving customer retention rates. This is why data gathered by secret shoppers is so vital. It validates whether or not corporate decisions enhance or detract from the customer experience. It also works in developing effective advertising to callers placed on hold; ensuring that your image is reinforced with every call.  Call your business.  Get placed on hold. Listen and learn.

D – Determine to Maximize Their Time

A potential customer has taken the time to call you.  It is their time.  Your on-hold advertising messages should focus on their needs, from their perspective, in such a way that using your product or service would be for their benefit.  It’s not the time to focus on you, your history, pedigree, or education.  It is their time. Focus on them.

Positive contact with current and potential customers is the lifeblood of successful businesses like yours.  These four guidelines will help you develop effective advertising messages to your callers placed on hold.  Remember to Highlight one subject per message and be willing to Offer a different approach each time – variety is your friend.  Take the time to call your business and actually Listen to the product to ensure the caller’s experience matches what you intended, and always Determine to maximize their time on hold by focusing on their needs.

This is truly the best way to pull a caller’s focus off the gridlock associated with being placed on hold and send them off to the next available representative with a smile.

Tom McTee, Super-Genius
On-Hold Concepts, Inc
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Oh, No. Not Again!

Just when you were tired of hearing about it again, here we are talking about it again.  The Cleveland Cavaliers and the Golden State Warriors are in the NBA Finals. AGAIN. Not to mention LeBron James is participating in the NBA finals for the eighth consecutive year.  Nobody has ever done that.  Not Magic. Not Bird. Not even Michael Jordan.  Whether you are a fan of LeBron or not is irrelevant.  That is an amazing achievement.

But, as I write about this event, I’m somehow struck by the fact that I’ve done this before. Sitting at the keyboard pondering the outcome of Warriors vs Cavs to determine who will be the champions of this NBA season.  Looking for an angle; a wrinkle, a way to connect with the repetitive nature of this four-year cycle of ‘lather, rinse, repeat’ that has become commonplace for the NBA in the month of June.

After careful consideration, I have figured it out and can definitively point to the reason behind this fourth iteration of Steph Curry vs. LeBron James.  No, it’s not a conspiracy and there is no one to blame.

There are two.

The Houston Rockets and the Boston Celtics.

In Game 7 of The Western Conference finals, the Rockets were leading by as many as 15 in the first half. Then, they proceeded to miss 27 consecutive 3-point attempts on which the Warriors capitalized.  It was a similar story in the East. Celtics had won the first two games of the series.  Then, they won the pivotal game 5 match-up taking a commanding 3-2 lead in the series.  The Celtics left the door open for the Cavs who came back and took Game 6. In the final game, when everything is on the line, Boston answered with their worst offensive effort of the post season.  Warriors and Cavaliers both win and advance to the finals.

And so, here we are again; hearing the same old song playing repetitively to an increasingly disinterested audience. They are craving something new – something fresh and creative.

Oh, I’m not talking about the NBA any more.  I was referring to your on-hold program which you haven’t updated in forever.

The same message heard over and over again goes through three stages.   It is intriguing the first time around – it captures your attention.  Left unchanged, each time it is heard subsequently, the repetitive message has the opposite effect – it becomes an irritant. Then, the final stage is when the message has achieved the saturation point where each time it is heard, the message is simply ignored – it has exhausted its effectiveness.

The ‘check engine’ light on your car is a perfect example. (How long has that light been on, anyway?)

You know how important every call is to your business. When you place a caller on hold you don’t want the message they hear to be an irritant and you sure don’t want your valuable information to be ignored.  The best way to keep your message intriguing is to change it regularly.  And, by the way, you don’t have to write all new content each and every time for your on-hold advertising program to be effective.

Sometimes a different approach is all it takes.

Which is what is so puzzling about the Rocket’s performance in Game 7.  After their 10th, 15th, and 20th consecutive missed 3-pointer, I thought, ‘Maybe you should try something different.’ But, they didn’t alter their approach and the results remained the same.

Don’t make a similar mistake with your on hold advertising. Be willing to make the change and reap the benefits.  After all, the last thing you want to hear when you place a caller on hold is the same thing I said when I heard about Warriors vs. Cavaliers, version 4.0.

‘Oh, no. Not again!’

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Last Minute Victories

The pageantry and global competition of the Winter Olympics in PyeongChang has come to an end with Team USA bringing home 9 Gold Medals. Two performances stand out to me above all the rest: Women’s Hockey and Women’s Cross-Country Skiing.

It had been 20 years since Team USA brought home Olympic Gold in Women’s Hockey. Here they were, in the Gold Medal Game (again) facing their arch rival Canada (again) just like they had in 2010 and 2014. Canada looked unstoppable and prospects for gold looked grim for Team USA. That is, until Monique Lamoureux’s breakaway goal tied the game, sending them to overtime and a shootout (again).

American cross-country skier Kikkan Randall was the only mom on Team USA. Her Olympic career began at the 2002 Salt Lake City Games. She finished 44th. Hardly the type of performance that provides motivation to keep going – especially in a sport where the US has never medaled. Ever. What would possess someone to continue to press on when clearly there is no chance of winning? Ever. Now here she is at 35 years old, giving it one more try with a teammate who was in 4th grade in 2002 when she began her Olympic journey. They weren’t even underdogs going into this event. They were an afterthought.

Team USA and Team Canada finished regulation and overtime knotted in a 2-2 tie which led to the shootout. The tension was thick as the excitement as Jocelyne Lamoureux prepared for her final attempt. What transpired next will be replayed for decades as she deked Canada’s goalie out of her pads with a move titled, “Oops, I did it again.”

Kikkan Randall and her teammate Jessie Diggins agreed that they were too conservative in the previous round. That carried over into the first lap of the finals. They posted the fastest overall time in the semi finals, but yet here they were looking at the backs of Norway and Sweden who were first and second heading into the final lap. Diggins found another gear as she passed Norwegian Maiken Caspersen Falla then set her sights on the individual gold medalist sprinter, Stina Nilsson of Sweden who was in the lead. Hearing the call of announcer Chad Salmela shouting, “Hear comes Diggins….GOLD!” will echo in the hearts of Americans for years to come.

Jocelyne Lamoureux’s shot gave Team USA the lead. But, that beautiful deke would be for naught if it wasn’t for her teammate, Maddie Rooney, the goalie. Her save on Canada’s final attempt secured the lead and the gold medal for Team USA.

The tenacity of Kikkan Randall laid the foundation for the team that ended 42 years of Olympic obscurity for Team USA, but it was the efforts of Jessie Duggan in the final moments of the race that brought home the gold.

Getting the lead is only half the battle. Securing the lead and a victory comes down to the extra effort you put into the last minute. How you finish is what matters most. It’s true in Olympic competition and in business as well. Unfortunately, many businesses focus solely on ‘First Minute’ efforts with their marketing campaign. The on hold advertising becomes nothing more than an afterthought.

You need someone on your team whose entire focus is on the ‘Last’ minute – the moment where they have called you and are placed on hold. Your foundation is set. All you need now is to put US on hold. On-Hold Concepts is the teammate who will secure your lead and give you the last minute push you need to bring home the gold.

See you on the podium.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Ted Talk

Ted was a lot like you.  Talented. Creative. Passionate. And, about to give up.

A successful illustrator, he spent 15 years in advertising and was highly regarded in his field. Yet, Ted wanted to contribute more.  He wanted to write. So he spent hours fueling his creative passion by writing and illustrating his first book.  Like many innovators, Ted faced an uphill climb in presenting his idea to the public and had to learn how to deal with rejection.

27 times.

That’s how many publishers rejected Theodor Geisel’s first book.  After his 27th failed meeting with a publisher, he made his way down Madison Avenue with one more meeting in mind. Depressed and dejected, Ted was heading home to burn the manuscript of a book that no one would publish.  That’s when he ran into a friend from college who was just named editor of children’s books at Vanguard Press.  He invited Ted up to his office where they looked over the manuscript. The publisher loved it and bought the book that day.  The world was soon introduced to Dr. Seuss, and the classic children’s book that started it all, ‘And to Think That I Saw It on Mulberry Street.’

As you approach the end of one year and the beginning of another, you may be tempted to look back in frustration at all you wanted to accomplish over the previous 12 months.  Your innovative ideas were met with rejection. You feel your passion beginning to wane.  Like Ted, you are ready to give up.  The year is over, your goal unachieved, and for the first time in your life, you are unsure of your next step.

A quote by Dr. Seuss greeted me in my in-box that inspired me this morning. ‘Don’t cry because it is over. Smile because it happened.’  Take what you’ve learned this year and apply it to your vision for 2018.  Keep moving forward, one step at a time. Continue sharing your idea. The opportunity you are looking for may show up in the most unlikely of places.

Remember how much you accomplished last year.  Remember the positive impact you made in the lives of people your business touched in 2017.  That’s what vision is dancing in my head right now thanks to the ‘Ted Talk’ I received this morning.  At WMG, we believe everything we do will help your business grow by harnessing the power of a captive audience.  Put us on hold in 2018. The reason we exist is to help you share your ideas with your callers – especially the innovative ideas you are most passionate about.

Contact us. We will design creative On-Hold Concepts that will help you continue moving forward, sharing your ideas with each and every caller.  The break you are waiting for just might be on-hold waiting to speak with you right now. What a great time to introduce them to a new idea for a new year.  Who knows? Your passion just might revolutionize your industry the way Dr. Seuss changed the landscape of children’s literature…

‘Oh, The Thinks You Can Think!’

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Just Enough

These two words have been rattling around my thoughts for the past week or so. It all started when the Seattle Seahawks pummeled the Rams in Los Angeles.  Okay, maybe ‘pummeled’ isn’t exactly the right word.  The Hawks squeaked out a victory over a division foe that has had their number over the last few years.

All reports regarding the 16 – 10 victory were the same: The defense was dominant. The offense did just enough to win. I heard it over and over the week following the ‘decisive’ victory.  As an extra added bonus, I heard it the following week as well since the Seahawks were on a bye.  Heading into the season this team was considered one of the top 2 teams in the NFC.  But, now they are known as a team that can muster just enough to win.

Just enough.

You can’t build a successful business on ‘just enough.’  How can you hope to develop customer relationships and build the type of rapport necessary if all you do is ‘just enough’ to get the business.  There is a reason Jim Collins did not publish a best-selling book titled, ‘From Good to Just Enough.’  That sounds more like the history of Blockbuster Video than a blueprint for success.

Unfortunately, many businesses adopt the same philosophy when it comes to their callers who are placed on hold. Businesses do just enough so a caller knows that they haven’t been hung up on. Callers are treated to tones played in their ear or the default music provided by their VoIP telephone system. Now, I admit, it is ‘just enough’ to let callers know they are still on the line. But, is it enough, really?

Your callers are worth more than a ‘just enough’ effort after they have taken the time to call you.

Their call is important to you and their time is valuable. That is why it takes a championship effort on your behalf when planning your on-hold advertising campaign.  This ensures they receive a level of service that is more than enough and well above expectations.  I’m talking about the kind of experience that generates positive word-of-mouth and repeat business.

The Seahawks played the New York Giants this past Sunday and treated their devoted 12’s to another ‘just enough’ effort throughout the first half. Then something happened on the sidelines and behind the scenes at halftime that rekindled the type of effort which led to their Super Bowl Championship season.  The Hawks went on to actually pummel the Giants 24 – 7.

WMG specializes in professionally produced and creative on-hold advertising that will educate, entertain, and engage each caller placed on hold. We do the work on the sidelines and behind the scenes to help you develop the type of experience worthy of your biggest fans – your customers.

Contact us and we will put together a game plan for your on-hold advertising that will help you leave ‘just enough’ in the dust forever.

Plus, we give great locker room speeches.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Greatness

Tom Brady is the greatest NFL Quarterback of all time.  That’s what the guy sitting at the end of the bar said prior to the first game of the 2017 regular season.   By the end of the game, he was saying, ‘Wow, that Alex Smith is a great quarterback!’   Beer goggles.  It affects assessments of football players, too.

We have such a warped sense of greatness.  Hit a three-pointer at the buzzer – greatness.  Hobble into the batter’s box and hit a home run on one leg in the World Series – greatness.  Engineer the largest come from behind victory in Super Bowl history – greatness.  One of the most famous quotes surrounding the concept of greatness comes from William Shakespeare’s Twelfth Night, ‘Some are born great. Some achieve greatness, and some have greatness thrust upon them.’  It makes it seem like the ability to become great is either hereditary or circumstantial.

How should greatness be defined?

Jim Collins, author of the best-selling book Good to Great says, ‘Greatness is not a function of circumstance.  Greatness, it turns out, is largely a matter of conscious choice.’  Does that mean I can plan to have a great company?  Yes.  But that destination lies at the end of the road where vision and discipline intersect. Collins makes the observation that in business you can buy your way to growth, but you can’t buy your way to greatness.

A key component in Collin’s philosophy is the Stockdale paradox which is grounded in an absolute faith that you can and will prevail in the end regardless of the difficulties, and at the same time confront the most brutal facts of your current reality. You will have difficulties.  You will have challenges.  But those are not necessarily impediments to greatness.

Your current predicament can’t just be the competition driving down the market with their lowball tactics. What are the brutal facts about your organization that need to be addressed to set you free to pursue the path toward greatness?  Could it be as simple as how you treat customers when they contact you?  Are they greeted with silence, repetitive and poorly voiced messages or bad music, tones or other annoying sounds when you place them on hold?

At WMG we believe everything we do will help your business grow by harnessing the power of your captive audience.  Our professionally produced, creative on hold advertising programs will engage and educate your callers, reinforce your image, and help move you along the path from good to great.

One more thing.  I have an associate who includes a quote as part of his signature line that brings the concept of greatness into perspective; not only in the professional arena but also on a personal level.  May it inspire you and your business as it inspires me each time I ponder these words:

‘Everyone has the power for greatness. Not for fame, but for greatness.
Because greatness is determined by service.’

                                    – Dr. Martin Luther King, Jr.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

The Finish is Golden

The Golden State Warriors are NBA Champions once again. They proved the pundits right. But, it was far from a foregone conclusion at the start of the final game of the series. It was close. Dangerously close, up until the end of the fourth quarter.

In the 2016 version of the NBA Finals, the Warriors looked unstoppable. No other NBA franchise ever won more regular season games. Golden State was the easy favorite throughout the playoffs and found themselves up 3 – 1 in the championship series against Cleveland. No team in NBA history had ever lost the finals with such a commanding lead. But that is exactly what happened. The Cavaliers came back and took it all, winning the title in seven games.

The Warriors were a great team. But, they lost the series simply because they couldn’t finish.

Such a monumental collapse could have a lasting effect on an organization, possibly even sending this Top-Gun into a flat-spin that is unrecoverable. But that was not the case. They did what all great organizations do when things aren’t working. They evaluated what happened, formulated a plan, and made the appropriate changes.

Golden State got to work immediately. Within two weeks of losing game 7 to the Cavaliers, the Warriors started making changes. They restructured their already talented line-up to bring in the premier free agent on the market – Kevin Durant. Golden State changed their roster, the roles of their players, and the focus of the organization moving forward was clear: Finish. Strong. It took the Warriors a mere 15 days to institute the change that would bring them the championship one year later.

How long would it take you to make a change after learning that the quality of your on-hold program is costing you business?

Unfortunately, many businesses fail to follow in the footsteps of the Warriors and make a course-correction. For some reason they choose not to institute the changes necessary to facilitate a different outcome. They continue their course, hoping for a different result – the textbook definition of insanity.

It is puzzling that businesses are unwilling to change, even when faced with the reality that their on hold program is generating a negative response. Tones that blare into the ear of your caller every 8 seconds are frustrating. So is the default music from your VoIP phone system provider that starts from the beginning every time. This type of ‘business as usual’ approach to on hold programming is as tired and worn-out as the Cavaliers were in the closing minutes of Game 5.

Essentially, your on-hold advertising is the final moments of a championship game; and what you do determines whether or not you win by securing a satisfied customer, or lose to the competition once again.

On-Hold Concepts from WMG is a professional and creative approach to on-hold advertising designed specifically for a single purpose: To help you finish strong with each person who calls you. We believe everything we do will help your business grow by harnessing the power of a captive audience. If you need a change, the answer is simple. Put US on hold.

The Warriors have learned how to finish.

Now it’s your turn.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Rule Changes

Blame 1984. No, I’m not talking about the novel by George Orwell. It’s the year the NFL instituted the Excessive Celebration Rule. This rule is one of the primary reasons the NFL has been given the moniker as the No Fun League. That’s because at the end of a big play, a player would celebrate – then receive a penalty. It is one of the weirdest rules in all of sports (not counting all the crazy unwritten rules in baseball). Do something well, celebrate the accomplishment, then get penalized. It’s just not right.

Thankfully, at the NFL Spring Meeting in Chicago this week, the decision was made to relax the rules on celebrations. Commissioner Roger Goodell stated in a letter to fans that this change was brought about to, ‘allow players more room to have fun after they make big plays.’ All I can say is it’s about time. Goodell went on to say that in the interest of sportsmanship, offensive demonstrations will still be penalized. So, to sum up: Celebrations, Good. Offensive Demonstrations, Bad. It only took 33 years for them to figure it out.

You may be thinking how silly the NFL looks in all of this, but you need to know that many businesses are making a similar mistake when it comes to their on-hold advertising.

Let’s break this down. You do something well. You have a great product, fantastic service and your external marketing campaign reflects that. Members of your target audience react to the success of your business and your marketing efforts. They are so excited they want to experience it personally! They celebrate by taking the time to call your business to learn more. That’s when the penalty flag is thrown.

Their call is treated to a dizzying array of voice prompts that make it almost impossible to reach a real, live person. Then, when they miraculously come up with correct combination of digits followed by a pound sign, they are placed on hold and hear music recorded by a teenager back in 1989 or tones that beep in their ear every 10 seconds. Or worse, they are greeted with silence.

You’ve been on hold. You know what it feels like to be penalized this way.

Make a decision to reward your callers for contacting you by treating them to a professionally produced and creative on-hold advertising program from Woodstock Media Group. We specialize in creating an audio portrait of your business that matches your overall marketing campaign. Reinforce your image on hold and help your callers celebrate their decision to reach out and contact you.

You can learn something from the NFL. Institute a rule change at your business to make this right and allow your customers to enjoy proper celebrations every time they call.

Just don’t wait 33 years.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →

 

Change-Up

As you may know from reading these posts, I love sports and see them as a metaphor for life and for business. Lessons learned on the field have helped define the boundaries of many successful businesses just like yours across the country.  In researching companies – from sole proprietorships to large corporations like 3M, I’ve learned this axiom: Thoughtfully planned and well executed changes can be powerful. Last minute changes often lead to negative results.

My daughter plays softball for a high school team ranked top 10 in the state, which is exciting for a program like theirs.  Yesterday, they played the first place team in their division, the #2 team in the state.  It was a magnificent pitcher’s duel. The intensity increased with each inning, along with the excitement as both teams made great defensive plays to keep the other team from scoring.

The coach had an excellent game plan for pitching to their potent line-up and specifically to their star player. Our pitcher executed the plan perfectly, recording 12 strikeouts over all – including striking out their best hitter twice.  However, in the bottom of the 6th inning, she came to the plate a third time. There were two outs with a runner on first. Our pitcher was ahead in the count 0-2. The coach made a last minute decision to stray from the game plan and called for a change-up.  She was waiting for that pitch and deposited it over the left center field fence for a two run home run.  The game was ultimately decided by a change that was made at the last minute.

You have a marketing game plan that is executed to perfection throughout your external campaign.  You go to great lengths and expense to paint a portrait for all potential customers so they will envision what it is like to do business with you.  The stage and the expectation level is now set. Your campaign encourages them to contact you.  They pick up the phone and call.

That’s when they are treated to a last-minute change.

The personal touch you promise gets lost in an auto-attendant induced labyrinth where they can’t reach a real person.  The ambiance you clearly created through your external campaign is clouded by cheap on hold music that sounds nothing like the portrait you painted.  The attention to detail you profess is erased because your external marketing campaign is not matched by the actual experience of those who call you.

That is not a change-up that you want to call.

At Woodstock Media Group we specialize in matching your internal advertising campaign with your external marketing efforts. We create an audio portrait of your business with on-hold advertising, so there are no last-minute changes to your game plan. Callers placed on hold are treated to the same ambiance you created with the attention to detail and personal touch they expect from a business like yours.  Not every on-hold company can do that – which is why you should put US on hold.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

Share this article on the social media of your choice:

facebook
Twitter
LinkedIn
googleplus

Read more →