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Archive For: On-Hold

H.O.L.D. Please.

Hold On, I’m Coming,’ by Sam & Dave is one of my favorite oldies.  It was blaring from my car stereo on the way to work.  That experience was able to pull my focus off of the gridlock that greeted me on my commute and sent me walking into the office to start my day with a smile.  As I was singing along, it wasn’t lost on me that I am in the ‘hold’ business.  Our specialty is making the most of the moments between you telling a caller, ‘Hold On,’ and ‘I’m Coming (Back).’

Advertising to callers placed on hold provides you with the opportunity to positively connect with current and potential customers.  Here are four guidelines to assist you in crafting advertising messages for a caller you put on H.O.L.D.

H – Highlight One Topic per Message

Creating a single message with a list of all the products and services you offer is easy to write. But, all of that information is difficult to retain.  Focus on one product or one service. Go into detail.  Share the benefits with them.  Single-subject messaging will make your on-hold advertising more effective.

O – Offer a Different Approach

Businesses tend to fall into a predictable, repetitive pattern with their on-hold advertising.  That’s why it is easy to tune them out.  Try a different approach with some of the messages in your on-hold advertising campaign.  Sharing a personal experience from a satisfied customer is a good place to start.  Or, try presenting your services from the perspective of a beloved pet.  A little creativity will go a long way in helping your callers learn more about your business.

L – Listen to the Product

Understanding the customer experience is key to maximizing store traffic, increasing sales, and improving customer retention rates. This is why data gathered by secret shoppers is so vital. It validates whether or not corporate decisions enhance or detract from the customer experience. It also works in developing effective advertising to callers placed on hold; ensuring that your image is reinforced with every call.  Call your business.  Get placed on hold. Listen and learn.

D – Determine to Maximize Their Time

A potential customer has taken the time to call you.  It is their time.  Your on-hold advertising messages should focus on their needs, from their perspective, in such a way that using your product or service would be for their benefit.  It’s not the time to focus on you, your history, pedigree, or education.  It is their time. Focus on them.

Positive contact with current and potential customers is the lifeblood of successful businesses like yours.  These four guidelines will help you develop effective advertising messages to your callers placed on hold.  Remember to Highlight one subject per message and be willing to Offer a different approach each time – variety is your friend.  Take the time to call your business and actually Listen to the product to ensure the caller’s experience matches what you intended, and always Determine to maximize their time on hold by focusing on their needs.

This is truly the best way to pull a caller’s focus off the gridlock associated with being placed on hold and send them off to the next available representative with a smile.

Tom McTee, Super-Genius
On-Hold Concepts, Inc
Woodstock Media Group

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Oh, No. Not Again!

Just when you were tired of hearing about it again, here we are talking about it again.  The Cleveland Cavaliers and the Golden State Warriors are in the NBA Finals. AGAIN. Not to mention LeBron James is participating in the NBA finals for the eighth consecutive year.  Nobody has ever done that.  Not Magic. Not Bird. Not even Michael Jordan.  Whether you are a fan of LeBron or not is irrelevant.  That is an amazing achievement.

But, as I write about this event, I’m somehow struck by the fact that I’ve done this before. Sitting at the keyboard pondering the outcome of Warriors vs Cavs to determine who will be the champions of this NBA season.  Looking for an angle; a wrinkle, a way to connect with the repetitive nature of this four-year cycle of ‘lather, rinse, repeat’ that has become commonplace for the NBA in the month of June.

After careful consideration, I have figured it out and can definitively point to the reason behind this fourth iteration of Steph Curry vs. LeBron James.  No, it’s not a conspiracy and there is no one to blame.

There are two.

The Houston Rockets and the Boston Celtics.

In Game 7 of The Western Conference finals, the Rockets were leading by as many as 15 in the first half. Then, they proceeded to miss 27 consecutive 3-point attempts on which the Warriors capitalized.  It was a similar story in the East. Celtics had won the first two games of the series.  Then, they won the pivotal game 5 match-up taking a commanding 3-2 lead in the series.  The Celtics left the door open for the Cavs who came back and took Game 6. In the final game, when everything is on the line, Boston answered with their worst offensive effort of the post season.  Warriors and Cavaliers both win and advance to the finals.

And so, here we are again; hearing the same old song playing repetitively to an increasingly disinterested audience. They are craving something new – something fresh and creative.

Oh, I’m not talking about the NBA any more.  I was referring to your on-hold program which you haven’t updated in forever.

The same message heard over and over again goes through three stages.   It is intriguing the first time around – it captures your attention.  Left unchanged, each time it is heard subsequently, the repetitive message has the opposite effect – it becomes an irritant. Then, the final stage is when the message has achieved the saturation point where each time it is heard, the message is simply ignored – it has exhausted its effectiveness.

The ‘check engine’ light on your car is a perfect example. (How long has that light been on, anyway?)

You know how important every call is to your business. When you place a caller on hold you don’t want the message they hear to be an irritant and you sure don’t want your valuable information to be ignored.  The best way to keep your message intriguing is to change it regularly.  And, by the way, you don’t have to write all new content each and every time for your on-hold advertising program to be effective.

Sometimes a different approach is all it takes.

Which is what is so puzzling about the Rocket’s performance in Game 7.  After their 10th, 15th, and 20th consecutive missed 3-pointer, I thought, ‘Maybe you should try something different.’ But, they didn’t alter their approach and the results remained the same.

Don’t make a similar mistake with your on hold advertising. Be willing to make the change and reap the benefits.  After all, the last thing you want to hear when you place a caller on hold is the same thing I said when I heard about Warriors vs. Cavaliers, version 4.0.

‘Oh, no. Not again!’

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

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Red is the New Orange

Home ownership is a wonderful thing.  Except for when your dishwasher stops working, introducing your hardwood floors to the wonders of warm soapy water for a long period of time.  After turning off the water and the electricity to the area, I muscled the old unit out from under the counter to reveal the moist floor boards and the family of spiders who have taken residence back there.  While the area was drying out, I figured this would be the perfect time for a quick run to the Home Warehouse Shopping Mecca to purchase a new one.

It was not quick.

The experience started out great.  It seemed like an army of people were welcoming me into the store.  In the appliance department, the sales person was helping another couple.  While I waited, I began looking at the different dishwasher options to expedite the process.  After about 15 minutes, I was ready to make a purchase.  I looked over to the sales person who was still engaged with the other couple.  After another 10 minutes I started wandering to different areas in the department in hopes of at least making eye contact with the sales rep.  Never happened. 10 minutes later I looked for another rep who might help me.  Every employee I saw was hustling to a different department.  No eye-contact.  No assistance offered. No kidding.

From the reviews I read after the fact, this lack of customer service was frustratingly normal for this establishment.  I know what you’re thinking, ‘Orange aprons?’  Nope.  It was the one with the red vests.

After another 15 minutes, I heard the sales person wrap up with the couple.  ‘Excellent!’ I thought, and was looking forward to finally making this purchase.  As the couple walked away, the sales person began walking toward me – but still made no effort to connect with me.  Instead, he yelled to a co-worker, ‘Alright, I’m off to lunch.’ No eye contact with me, no conversation.  No hand-off to another employee.   He blew past me like an off-leash dog chasing a squirrel.

No customer likes to be ignored.

Although this burned my bacon, I began thinking this is the same way many businesses treat their callers placed on hold.  They smile and wave at you with their Radio and TV commercials.  The same smiling faces are printed on the mailer inviting you to contact them.  The campaign works, you take them up on their invitation to, ‘Experience the Difference.’  But in actuality the difference is that the experience you were promised is not what was delivered.  You call them and end up waiting on hold; in silence.

Talk about being ignored!

They have taken the time to call you.  This is the moment to give that potential customer, your captive audience, your undivided attention.  It is the shining moment where a clear hand-off can be made between your external marketing efforts and your on-hold advertising program.  Advertising to callers placed on hold – at least at our company – is designed to do exactly what is necessary at this stage of the customer relationship-building cycle: Engage each caller with a creative, entertaining, and informative program.  It’s a chance to reinforce your brand with each caller placed on hold.  After all, it’s just not polite nor is it good business to just walk away and leave a customer frustrated and unattended.

As a potential customer, they may end up treating you the same way.

This is why you put US on hold.

At On-Hold Concepts, we specialize in helping you connect with every caller placed on hold. We make sure your hand-offs are smooth, your image is reinforced, and your callers are better informed and ready to do business with you when you return to their call.  It’s what we do best.

The icing on the cake of my shopping experience at the Red Vest Emporium was the co-worker that I mentioned earlier witnessed my experience.  Unfortunately, he did not work in the appliance area.  He looked at me briefly, shrugged and walked over to his department.

Me? I shrugged and walked out of the store, determined to wait for the Memorial Day Sale at Sears.

Tom McTee, Super Genius
On-Hold Concepts, Inc.
Woodstock Media Group

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Draft Dodgers

Rookie Mini-Camps are starting. The dust is finally settling around the hoopla known as the NFL Draft.  The ‘Chicken Littles’ of the NFL-World spent most of the pre-draft festivities shouting about the impending doom for each of the 32 Franchises.  Multitudes of Mock Drafts by ‘experts’ let you know EXACTLY which player should be taken by which team, in what round, and why.

These are the same experts who said Heisman Trophy winner Robert Griffin III should be taken with the first overall pick in 2012 (he actually was the 2nd pick) and also mocked the Seattle Seahawks for drafting quarterback Russell Wilson in the third round who everybody KNOWS is too short to play the position.

I have to admit, for the most part, the predictions made by the experts regarding the draft are pretty accurate.  NFL franchises stick to the script and draft the player they are supposed to draft when they are supposed to draft them.

Except for the Seattle Seahawks.

Coach Pete Carroll and General Manager John Schneider have a refreshingly unpredictable approach to the NFL Draft. So much so that whenever they are on the clock, you have to tune in just to see what they will do.  I also have to admit, I love to hear the announcers squirm and adlib their way, unscripted, as their producers scramble to find a video package that coincides with the player the Hawks have chosen.

The rest of the teams in the draft are so predictable there is nothing compelling enough happening to hold my attention.

This principle got me thinking about the way most businesses treat their callers who are placed on hold.  This is one of the most critical moments in customer interaction – the moment they contact you.  On-Hold advertising provides the opportunity to reinforce your image, as well as your external marketing campaign.  Instead, what they hear is often automated, straight forward, predictable, and boring.

If you know what to expect, there is no reason to pay attention.  That’s why at On-Hold Concepts, we approach on hold advertising from a creative perspective, with advertising that is designed to engage and entertain as well as educate your callers. Information alone is not enough.  It is easy to tune-out a laundry list of products and services.  Too predictable.

Please understand, you don’t have to be zany, funny, or off the wall while considering a creative approach to your on-hold advertising. Quite frankly, that might not fit your clientele at all.

But, everyone loves a good story.

Like Shaquem Griffin. His left hand was amputated at the age of 4, yet he rejected the notion that he was ever at a disadvantage.  He played college football and was a dominant force on defense.  Still, he was not invited to the NFL combine initially. An oversight the NFL rectified after harsh criticism.  At the combine, Shaquem turned heads with his speed (4.38 time in the 40-yard dash) and his strength (bench-pressing 225 lbs 20 times while using a prosthetic hand). None the less, the ‘experts’ discounted the idea that any team would consider drafting him. Their thought was that he might get a free-agent invitation to an NFL camp.  How poetic that he was drafted in the 5th round by the Seahawks and reunited with his twin brother Shaquill.

The most effective on-hold advertising is approached with a story-teller mentality. Similar to noted world-building architects like Tolkien and contemporary authors like Grisham, we set the scene and create a welcoming environment that encourages each caller to enter into the story.  Your story.

Seahawks management created the architecture that produced back-to-back Super Bowl appearances and the first Lombardi Trophy in franchise history. Their story features unconventional drafting methods and finding value with players the traditionalists routinely overlook.  Their unpredictable nature makes them as compelling to watch on draft day as they are on the football field.

Wouldn’t it be refreshing to reward customers for taking the time to contact you with a delightfully unpredictable approach to their on-hold experience?  That’s what is available to each of our customers every day.  On-Hold advertising that highlights the best your company has to offer in a creative story that makes each caller want to stay to on the line to find out what happens next.

Put US on hold. Your story needs to be told.

Unpredictably.

Tom McTee, Super-Genius
On-Hold Concepts, Inc.
Woodstock Media Group

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Just Enough

These two words have been rattling around my thoughts for the past week or so. It all started when the Seattle Seahawks pummeled the Rams in Los Angeles.  Okay, maybe ‘pummeled’ isn’t exactly the right word.  The Hawks squeaked out a victory over a division foe that has had their number over the last few years.

All reports regarding the 16 – 10 victory were the same: The defense was dominant. The offense did just enough to win. I heard it over and over the week following the ‘decisive’ victory.  As an extra added bonus, I heard it the following week as well since the Seahawks were on a bye.  Heading into the season this team was considered one of the top 2 teams in the NFC.  But, now they are known as a team that can muster just enough to win.

Just enough.

You can’t build a successful business on ‘just enough.’  How can you hope to develop customer relationships and build the type of rapport necessary if all you do is ‘just enough’ to get the business.  There is a reason Jim Collins did not publish a best-selling book titled, ‘From Good to Just Enough.’  That sounds more like the history of Blockbuster Video than a blueprint for success.

Unfortunately, many businesses adopt the same philosophy when it comes to their callers who are placed on hold. Businesses do just enough so a caller knows that they haven’t been hung up on. Callers are treated to tones played in their ear or the default music provided by their VoIP telephone system. Now, I admit, it is ‘just enough’ to let callers know they are still on the line. But, is it enough, really?

Your callers are worth more than a ‘just enough’ effort after they have taken the time to call you.

Their call is important to you and their time is valuable. That is why it takes a championship effort on your behalf when planning your on-hold advertising campaign.  This ensures they receive a level of service that is more than enough and well above expectations.  I’m talking about the kind of experience that generates positive word-of-mouth and repeat business.

The Seahawks played the New York Giants this past Sunday and treated their devoted 12’s to another ‘just enough’ effort throughout the first half. Then something happened on the sidelines and behind the scenes at halftime that rekindled the type of effort which led to their Super Bowl Championship season.  The Hawks went on to actually pummel the Giants 24 – 7.

WMG specializes in professionally produced and creative on-hold advertising that will educate, entertain, and engage each caller placed on hold. We do the work on the sidelines and behind the scenes to help you develop the type of experience worthy of your biggest fans – your customers.

Contact us and we will put together a game plan for your on-hold advertising that will help you leave ‘just enough’ in the dust forever.

Plus, we give great locker room speeches.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

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Word Power

Make no mistake about it. Words are powerful. They have been used to motivate, inspire, and invigorate. Think about these leaders: Lincoln, King, Reagan, Winfrey, and Kennedy. Their words painted an audio portrait of a world where slavery could be abolished, character is more important than color, walls get torn down, women lead the way, and a nation can reach for the stars.

The words used by these trail-blazing leaders derived their power from the actions behind them. The vision their words invoked were brought to fruition through commitment, determination, and often times, sacrifice. Words without corresponding action never quite reach their full power potential. Those words are still influential, but their power is more destructive in nature; eroding one of the most foundational of all natural resources: Trust.

Appreciation. Value. Service. These are just a few of the words businesses use in marketing campaigns to express their gratitude for their customers. Your time is valuable, your business is appreciated, and it is a pleasure serving you. That’s what their words say.

Do the actions match?

It’s not hard to tell a caller placed on hold that you appreciate them and that you understand the value of their time. However, leave them on hold for extended periods, subject them to the same ‘appreciation’ message repeated every twenty seconds that promises you will be ‘right with them,’ then leave them on hold indefinitely means that your actions are in direct contradiction to your words. This hypocritical approach not only gives on hold advertising a bad rap, it robs you of the positive power your words have with the one marketing tool you already own.

John F. Kennedy said, ‘As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.’ As a business owner, the best way to let your customers know how much you appreciate them is how you treat them; not what you tell them.

Default music from your VoIP phone system? Don’t think so. Cookie-cutter messages with royalty-free music? Not for your customers. Let your competitors follow the herd in that type of approach to on-hold advertising. Besides, following the pack has never been your mentality anyway.

‘Do not go where the path may lead, go instead where there is no path and leave a trail.’
– Emerson

Make sure your actions match the words you use with each caller. Treat them to a professionally produced, creative on-hold advertising program from Woodstock Media Group. Then, program your phone system to make it easy for them to more quickly reach a real, live person. And, if a caller has to leave you a message, make sure you return that call immediately – every time. Those are the actions that put power behind the words appreciation, value, and service.

These actions may not seem like much to the casual observer. They may not spark a movement, launch a media empire, or tear down a wall. But for your business, they will build something invaluable with every one of your callers: Trust.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

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The All-Star Game

It’s All-Star week, a much needed break in professional baseball.  The All-Star Game is a chance for fans to see all of their favorite players in one place. These are the best players at their position, and being named to the All-Star team is a tremendous honor.  It means that they are the one player who can be depended upon to deliver in the clutch – every time.

What a fantastic opportunity. Getting to see all-star players like second baseman Ildemaro Vargas, catcher Victor Caratini, and pitcher Jean Machi.

What do you mean you’ve never heard of them?  Each of them has been named to the All-Star Team this year… for the 2017 AAA All-Star Game at Cheney Stadium in Tacoma, Washington.

That’s right. Minor League Baseball has an All-Star Game with everything you’ve come to expect from the mid-summer classic. Media day?  Check.  Home Run Derby? Oh, yes. The best players in the league battling it out in the All-Star Game? Of course.

Just because these players don’t register with top of mind awareness for you does not diminish their productivity. These all-stars are getting it done. Heading into the break, Vargas is hitting .305 with a .795 OPS, Caratini has a .957 fielding percentage, and Machi has a 1.17 ERA.

When it comes to advertising, many businesses get caught up in focusing on ‘major league’ marketing venues like TV, radio, and print. Those are all excellent vehicles for getting the word out about your business.  However, it is the ‘minor league’ marketing vehicles like on hold advertising where you lay the foundation of sustainable success for your business.

On-Hold Concepts from WMG leads the league in batting average by reinforcing your image with professionally produced and creative on hold advertising programs. It is said in baseball that no one bats 1.000, but on hold advertising does.  It reinforces your image with every caller, every time.  This ‘Cal Ripken’ of your marketing team never has an off-day or needs a day off. On hold advertising is the iron man that continues to produce, day in and day out, at an all-star level for you and for your customers.

In baseball, teams who try to win by focusing only on filling their roster with the biggest names in the major leagues end up with nothing but an astronomical payroll and a mortgaged future.  The Yankees have proven the futility of that approach this decade.  Developing a solid minor league system is the key to sustainable success in baseball and in business.

Enjoy the All-Star Break.  Then take a serious look at your minor league system.  If you are serious about building for the future, there is only one name you need to remember: Theo Epstein.

But, if you want to treat your callers to all-star service every time they call, contact On-Hold Concepts and put US on hold.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

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The Finish is Golden

The Golden State Warriors are NBA Champions once again. They proved the pundits right. But, it was far from a foregone conclusion at the start of the final game of the series. It was close. Dangerously close, up until the end of the fourth quarter.

In the 2016 version of the NBA Finals, the Warriors looked unstoppable. No other NBA franchise ever won more regular season games. Golden State was the easy favorite throughout the playoffs and found themselves up 3 – 1 in the championship series against Cleveland. No team in NBA history had ever lost the finals with such a commanding lead. But that is exactly what happened. The Cavaliers came back and took it all, winning the title in seven games.

The Warriors were a great team. But, they lost the series simply because they couldn’t finish.

Such a monumental collapse could have a lasting effect on an organization, possibly even sending this Top-Gun into a flat-spin that is unrecoverable. But that was not the case. They did what all great organizations do when things aren’t working. They evaluated what happened, formulated a plan, and made the appropriate changes.

Golden State got to work immediately. Within two weeks of losing game 7 to the Cavaliers, the Warriors started making changes. They restructured their already talented line-up to bring in the premier free agent on the market – Kevin Durant. Golden State changed their roster, the roles of their players, and the focus of the organization moving forward was clear: Finish. Strong. It took the Warriors a mere 15 days to institute the change that would bring them the championship one year later.

How long would it take you to make a change after learning that the quality of your on-hold program is costing you business?

Unfortunately, many businesses fail to follow in the footsteps of the Warriors and make a course-correction. For some reason they choose not to institute the changes necessary to facilitate a different outcome. They continue their course, hoping for a different result – the textbook definition of insanity.

It is puzzling that businesses are unwilling to change, even when faced with the reality that their on hold program is generating a negative response. Tones that blare into the ear of your caller every 8 seconds are frustrating. So is the default music from your VoIP phone system provider that starts from the beginning every time. This type of ‘business as usual’ approach to on hold programming is as tired and worn-out as the Cavaliers were in the closing minutes of Game 5.

Essentially, your on-hold advertising is the final moments of a championship game; and what you do determines whether or not you win by securing a satisfied customer, or lose to the competition once again.

On-Hold Concepts from WMG is a professional and creative approach to on-hold advertising designed specifically for a single purpose: To help you finish strong with each person who calls you. We believe everything we do will help your business grow by harnessing the power of a captive audience. If you need a change, the answer is simple. Put US on hold.

The Warriors have learned how to finish.

Now it’s your turn.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

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Rule Changes

Blame 1984. No, I’m not talking about the novel by George Orwell. It’s the year the NFL instituted the Excessive Celebration Rule. This rule is one of the primary reasons the NFL has been given the moniker as the No Fun League. That’s because at the end of a big play, a player would celebrate – then receive a penalty. It is one of the weirdest rules in all of sports (not counting all the crazy unwritten rules in baseball). Do something well, celebrate the accomplishment, then get penalized. It’s just not right.

Thankfully, at the NFL Spring Meeting in Chicago this week, the decision was made to relax the rules on celebrations. Commissioner Roger Goodell stated in a letter to fans that this change was brought about to, ‘allow players more room to have fun after they make big plays.’ All I can say is it’s about time. Goodell went on to say that in the interest of sportsmanship, offensive demonstrations will still be penalized. So, to sum up: Celebrations, Good. Offensive Demonstrations, Bad. It only took 33 years for them to figure it out.

You may be thinking how silly the NFL looks in all of this, but you need to know that many businesses are making a similar mistake when it comes to their on-hold advertising.

Let’s break this down. You do something well. You have a great product, fantastic service and your external marketing campaign reflects that. Members of your target audience react to the success of your business and your marketing efforts. They are so excited they want to experience it personally! They celebrate by taking the time to call your business to learn more. That’s when the penalty flag is thrown.

Their call is treated to a dizzying array of voice prompts that make it almost impossible to reach a real, live person. Then, when they miraculously come up with correct combination of digits followed by a pound sign, they are placed on hold and hear music recorded by a teenager back in 1989 or tones that beep in their ear every 10 seconds. Or worse, they are greeted with silence.

You’ve been on hold. You know what it feels like to be penalized this way.

Make a decision to reward your callers for contacting you by treating them to a professionally produced and creative on-hold advertising program from Woodstock Media Group. We specialize in creating an audio portrait of your business that matches your overall marketing campaign. Reinforce your image on hold and help your callers celebrate their decision to reach out and contact you.

You can learn something from the NFL. Institute a rule change at your business to make this right and allow your customers to enjoy proper celebrations every time they call.

Just don’t wait 33 years.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

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Sound Reasoning

Sometimes a story is just what you need.  Other times, a sports analogy can illuminate a point just right.  Then, there are times when all you are looking for is a reason.

Once upon a time a blogger sat at his keyboard, fed up with ‘celebrating’ when the Seattle Mariners crawl their way back towards average.  Sports radio hosts generating conflict around whether or not a controversial quarterback might be signed as a back-up for the Seahawks left him cold, numb, and frustrated – like a caller placed on hold, subjected to bad music…for an hour.

So today there will be no story. No analogy.  Just facts.  Here are three reasons why businesses choose Woodstock Media Group for their on-hold advertising.

  1. 24-Hour turn-around time for approved copy.

When you make a decision, you want results. Fast.  We provide the fastest response time in the industry. Once you approve the copy, it is voiced, produced, and ready to go the next business day. It’s that simple.

  1. Technical issues responded to within the hour.

Problems happen with technology. Problems should not occur when you need technical support.  Nothing is more frustrating than requests going without response for days on end. Our user-friendly technical staff is here on-site, standing by, and happy to help. If for any reason you have to leave a message, your call will be returned within one hour.

  1. Assistance and expertise provided at every step.

You are busy running your successful business.  The last thing you need is a program that you have to write, produce, program, and manage yourself. What we do best is focus on, and help you with, everything to do with your on hold program – from content to equipment. That way, you can focus your precious time on what you do best.

Many on-hold advertising solutions feature the ‘freedom’ to do it yourself.  That doesn’t sound like freedom – more like added responsibility for you.  One-time purchase, DIY solutions, or one-size fits all programs make it easy – for the on-hold company. It places a burden on you and that’s not right. Which is why choosing a professional, full-service company like Woodstock Media Group for your on-hold music and messaging is so appealing to thousands of businesses across North America.  You deserve to receive the same level of service from your on hold company that you provide to your customers every day.

We consult with you to make sure we craft an audio portrait of your business that fits like a glove. Then, we handle all the details that help you reinforce your brand with every caller placed on hold. It’s what we do every day.  But that’s not the end.  It’s the beginning of the on-going relationship that allows our marketing specialists to help you ensure that what you are saying on hold changes right along with your business, both now and in the future.

At Woodstock Media Group, We believe everything we do will help your business grow by harnessing the power of a captive audience.  That’s the reason we exist. And, sometimes, you just need a reason to put US on hold.

Then you can live happily ever after.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.

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