Insurance is boring. It also happens to be, in my opinion, legalized extortion but we’ll save that rant for a different blog. Insurance is one of the necessities in life to help protect you and your family from any of a number of catastrophic events. For decades, insurance advertising was equally boring.
Enter Flo.
Read MoreWhat do you call two days of rain followed by sunshine in the Pacific Northwest?
Monday.
Most people think it rains 365 days a year in this area of the country. They may be right. But local inhabitants feel like it only rains on the weekends.
Read MoreSeasonal Affective Disorder is a type of depression that’s tied to changes in seasons. If you are like most people with SAD, your symptoms start in the fall and continue through the winter months. For someone like me, the winter solstice is undeniably the least favorite day of the year. It is this dreaded day where the smallest amount of sunlight graces our region. Wake up – it’s dark. Commute to and from work – dark. Prospects for the future during this season….dark.
Read MorePhone systems have been changing, evolving, and helping businesses become more cost-efficient through the use of Voice over Internet Protocol (VoIP) technology. Phone systems from yesteryear, once mammoth configurations of steel mounted in the corner of a dungeon-like bunker hidden in the back of office buildings, have been replaced with sleek, aerodynamic equipment about the size of a router that fits in a standard rack in your well-groomed, well-ventilated IT closet.
Read MoreThis is an interesting time of year. Someone, somewhere, decided it is better to sacrifice an hour of sleep in order to enjoy an extra hour of daylight. Most people I talk to dread this day. Conversations abound with, ‘Why can’t we just leave it the way it is!’ or, ‘I don’t care which - just pick one and stick with it!’ Twitter polls reveal a similar sentiment. Why are we doing this, anyway?
Read MoreThe means to achieve your goals may not lie in the traditional and social media campaign you have planned for the year. As compelling as your new product has been through the beta-test phase, that may not be the answer either. Actually, the secret to success is not as sexy as a new Lamborghini. It’s more like a dependable old mini-van.
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