• Business Name (required)

    Email Address (required)

    I am interested in:
     Advertising On-Hold
     Music On-Hold
     In-Business Music
     In-Business Messaging
     Voice Mail/IVR Recordings
     Video Signage
     Media Buying

    Name (required)

    Phone Number (required)


  • To close this panel, click the Λ below this text.
  • Home
  • /On-Hold Statistics

On-Hold Statistics

Customers left on hold without any background music felt that a 30 second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30 second on-hold call that used music on hold lasted only 15 seconds. – AT&T Survey

Executives spend 15 minutes a day or 60 hours per year on hold. – USA Today

The average hold time is 38 seconds. – Electronic Distribution Today

88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.Stan Rapp and Tom Collins of Maximarketing

On average 7 out of 10 business callers are placed on hold. – Inbound/Outbound

One study found that of the 8 – 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment. – Oren Harari of The Tom Peters Group

Studies show that after an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back. – Small Business Chronicle

88% of callers surveyed want to hear product information on hold and will stay on the line longer if provided with this information – roughly 20% said that they have purchased additional products based on information they heard while on hold. – Sales & Marketing Management

41% of American consumers have initiated a purchase over the phone in the last year. – American Teleservices Association

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. – Inbound Telephone Call Center



An estimated 70% of business callers are put on-hold.
An estimated 60% of business callers put on-hold with silence, hang up.
An estimated 30% of these callers don’t call back!


Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.